Google To Charge For AdWords Features? No

Jul 6, 2006 - 8:07 am 1 by
Filed Under Google Ads

Google AdWords advertisers are noticing a snippet of text at the bottom of the AdWords pages, that reads;

Create an ad variation to test different messages, at no extra cost.

The copy is confusing some veteran AdWords users, specifically the "at no extra cost" portion of the copy.

A WebmasterWorld thread has people discussing the unusually languages used. One member asked, "Which begs the question - are charges being considered for such tasks?" eWhisper, WebmasterWorld moderator, feels the wording is "strange" but also knows Google to well and says "It seems one of those 'We'll give away free stuff for free' type of offers."

AdWordsAdvisor replies to the thread stating that Google does not plan to charge extra fees. The representative explains;

Here's my take on it: over the years I've heard many an advertisers (though usually newer ones) ask if there was an extra cost for adding additional ads to run in rotation. (I've heard the same question as applied to additional campaigns, or Ad Groups or keywords for that matter, though perhaps not quite as often.) I imagine this to be an effort to proactively address that question.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Google

Google E-Commerce Cards With At A Glance Label Text

Jul 2, 2025 - 7:21 am
Previous Story: SES Latino Coverage Coming Monday & Tuesday