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Discovery, Search Engine Watch Forums Moderator, shared with us a 2006 Test Run On Kanoodle. The results were less than positive, to say the least. Discovery funded the Kanoodle account with $300, ran the behavioral and context ad features and watched it go. Four hours later, the $300 was completely depleted by 588 clicks. The 588 clicks resulted in "99.86% immediately bounced back out of the site." There was one conversion, which turned out to be fraud or fake.
Discovery ran the same keyword on other networks and realized a 15% conversion over the past 6 months.
Kanoodle did contact Discovery to review the account and help. But will Discovery give them an other chance?
Forum discussion at Search Engine Watch Forums.
