Yahoo! Publisher Network Takes Hard Stand to Protect YSM Advertisers

May 5, 2006 - 8:21 am 1 by

There is this active thread at DigitalPoint Forums named Yahoo Publisher Network Terminates More Publisher Accounts that discuss the recent termination of those who run Yahoo! Publisher Network on MySpace accounts. JenSense has a ton of details on this but that really sums it up. Yesterday, Willam Johnson, the face behind the Yahoo! Publisher Network team posted at the YPN Blog an entry named Maintaining a Quality Network addressing the DP thread.

As noted on certain message boards, some publisher accounts have been recently closed. These account closures were based solely on traffic quality issues

He explains that this program is still invite and beta only and Yahoo! is still working on balancing the publishers and advertisers. I think Yahoo!'s stand on removing some of the "lower quality traffic sites" is a good move and will help Yahoo!'s program stand apart from Google's AdSense program. With MSN, we have yet to see how they handle the issues of MFA (made for AdSense sites) and similar sites - not that all those sites terminated by Yahoo! were MFAs.

Will concludes that "maintaining the quality of our Network is vital to the success of everyone involved." I cannot agree more. Nice work Yahoo!

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 8, 2025

Jul 8, 2025 - 10:00 am
Google

Google AI Mode Shows Different Sources For The Same Query

Jul 8, 2025 - 7:51 am
Google Ads

Google Ads To Update Its Political Content Policy

Jul 8, 2025 - 7:41 am
Google Ads

Google Ads Editor Version 2.10 Is Out With 20 New Features

Jul 8, 2025 - 7:31 am
Google

Google AI Mode Follow Up Questions With Suggestions

Jul 8, 2025 - 7:21 am
Google

Google Search Rolls Out AI Mode In India Without Labs

Jul 8, 2025 - 7:11 am
Previous Story: Google AdSense Adds New Referrals for Google Pack & Picasa