More Signs of Yahoo! Switching PPC Program to CTR Based Rankings

May 4, 2006 - 3:31 pm 3 by

Back in early April we wrote about rumors on Yahoo! Search Marketing switching to a new algorithm that ranks sponsored ads based on a CTR & PPC model. That was then kind of rejected;

As we've said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.

However, today, one user posted a thread suggesting Yahoo! Search Marketing is actually testing the new algorithm out. The forum thread is at Search Engine Watch Forums and states;

Yahoo! seems to be performing some sort of test on certain accounts - one being my personal Yahoo! account. It is my guess (based on how that I see the rankings changed) that they are testing a pricing model similar to Google and MSN in which rank is a combinatin of CTR and max bid.

Wow - but Yahoo! denied this!

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Ask.com's New TV Commercials Sport Apostolos Gerasoulis, Ask.com's Technology Founder