More Signs of Yahoo! Switching PPC Program to CTR Based Rankings


Back in early April we wrote about rumors on Yahoo! Search Marketing switching to a new algorithm that ranks sponsored ads based on a CTR & PPC model. That was then kind of rejected;

As we've said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.

However, today, one user posted a thread suggesting Yahoo! Search Marketing is actually testing the new algorithm out. The forum thread is at Search Engine Watch Forums and states;

Yahoo! seems to be performing some sort of test on certain accounts - one being my personal Yahoo! account. It is my guess (based on how that I see the rankings changed) that they are testing a pricing model similar to Google and MSN in which rank is a combinatin of CTR and max bid.

Wow - but Yahoo! denied this!

Forum discussion at Search Engine Watch Forums.

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