Yahoo! Switching Paid Ranking Model To Add Relevancy Factor: Project Panama

Apr 7, 2006 - 3:57 pm 1 by

This morning I reported at SEW blog on a Forbes article that says Yahoo! is testing a ppc algorithm similar to how Google AdWords works. The new pay per click model will use a relevancy factor, in combination with your bid price, in ranking your ads in Yahoo! Search. The test, code named "Project Panama," is being run in Scandinavia and will be working in the U.K. by July.

eWhisper at WebmasterWorld says we can probably see this in the US by September of this year. Most of the discussion in the thread is positive. This is a huge change and will affect you, forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Chinese AdWords Advertisers To Sue Google Over Click Fraud