There is a new WebmasterWorld thread named Ad title changed without my permission? Basically, Yahoo! Search Marketing representatives are taking the liberty to tweak the PPC ad titles for their clients, without client permission. The member reports;
My previous ads were doing well, so I did not touched them, just edited the URL but guess what? The OV editors changed my ad title to just the name of the product. Previously it was an attention grabbing title containing the name of the product. How lame!
This is really nothing new, We reported back in October of last year that Yahoo! Search Marketing Changing Ad Copy.
The ad was ultimately put back to its original content.
Forum discussion at WebmasterWorld.