Is Seeing Double A Good Thing With Yahoo Publisher Network Ads?

Apr 11, 2006 - 7:05 am 0 by

A WebmasterWorld thread named Seeing Double discusses how those who run Yahoo Publisher Network ads on their Web sites, and place two or more ad blocks on the same page, can run into seeing the same two ads on the same page. So basically, if there is an ad for Turbo Tax in the top skyscraper YPN ad, there can also be on directly under it, in a different banner, but on the same page.

Is that a bad thing? Is that something that is done by Yahoo on purpose or is it because YPN is still in beta? I wonder if CTR increases if a Web visitor glances at the ad at the top of the page, and then scrolls down and sees the same ad again. I wonder if this is a strategy which is aimed at making the publishers and Yahoo more money or if it is just a version one thing...

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Is Colgate Palmolive Spamming Search Engines With Hidden Links?