Is Colgate Palmolive Spamming Search Engines With Hidden Links?

Apr 11, 2006 - 7:32 am 0 by
Filed Under Spam

There is an interesting thread at Search Engine Watch Forums named Hidden Links On Colgate-Palmolive Site. SEOs are debating if Colgate Palmolive is using hidden links on it's site to spam the search engines. Go to and click on the link at the bottom that reads, "Click Here To View Other Colgate-Palmolive Products." It opens up more links, that in itself is not the hidden links, we are talking about. What I know want you to do is go to the text only Google cache of this page, you can see it here. Notice that there are more visible links available to be seen. Here is a side by side;

What We See:


What Search Engines See:


Basically, they are using CSS to style some of the links as normal text and other links, to look like they are normal links. Many many many sites do this. Either for SEO reasons or for cosmetic reasons. The question is, is this considered spam or against Google's terms of service?

Forum discussion at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Hijacking Search Results Through DNS Cache Poisoning