Google Violating AdWords Editorial Guidelines?

Mar 6, 2006 - 7:50 am 0 by
Filed Under Google Ads

A thread at Cre8asite forums named Google Violating Ad Editorial Guideline, Nothing really informative here shows a possible case of Google violating its own Google AdWords Editorial Guidelines.

From the guidelines;

Display URL Must be Accurate
  • Your Display URL must accurately reflect the URL of your website. If your actual destination URL link is too long for your ad, use a shortened version (such as your homepage) that meets the character limit for this field.
  • The Display URL field cannot be used as another line of ad text.
  • Your Display URL must include the domain extension, for example: .com, .net, or .org.
Example:
Destination URL: http://www.shoesforsale.com/ladiesshoes/highheels.html
Display URL: www.shoesforsale.com

Now, the thread notes that a member saw an ad, by Google that read;

Blog Ads
Learn how you can earn money by blogging. Put AdSense on your blog!
www.blogger.com

When you clicked on the ad, it took you to a google.com address and not a blogger.com address. Even though Google owns Blogger, putting the URL Blogger.com in the display URL and sending someone to Google.com may be against the Google AdWords Editorial Guidelines.

Forum discussion at Cre8asite Forums.

 

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