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Over a month ago we reported on, what turned out to be, a very popular thread. Our entry was named Expanded Broad Match Hurting AdWords Advertisers, the basis of the thread is that Google is taking the liberty to expand its own broad matching technology beyond, what many would believe, is relevant to the initial keywords inputted into the campaigns.
In frustration that Google has not taken the action requested of the advertiser, i.e. breaking out broad match and expanded broad match options, advertisers are taking matters into their own hands. A follow up thread at Search Engine Watch Forums named Stopping Broad Match with Expanded Match Rip-off! describes the methodology one can take in locating and preventing these wasted clicks and bids.
To summarize; (1) You extract your log files (2) Pull out the adwords keyword details (3) Remove duplicates (4) Review bad keywords (5) Place bad keywords into negative keyword list (be careful with this) (6) Rinse and Repeat
For the exact details of how member, Tonerman deployed this tactic, visit Search Engine Watch Forums.
