Link Popularity is Here to Stay

We are still at it on the Search Engine Roundtable Forums to Host Moderator Roundtable Discussion and it is working out very well. If you like, please feel free to submit a question and we will reply to it in the order it was submitted.

The 3rd question we tackled and then opened up for member discussion is Effectiveness of Link Popularity Decreasing? the question posted was;

Does Google's apparent de-valuing of reciprocal links lead you to believe that the concept of link popularity is going to decrease in importance altogether in the near future? And, if so, how might Google compensate for the loss of this ranking factor? Perhaps they'll introduce human editorial review as a more important factor affecting SERPs? (This is probably just wishful thinking on my part )

The bottom line of the thread was that we all believe link popularity will remain to be a major part of the search ranking algorithm. But we all feel it will adapt and get better. So link exchanges and so on will be looked at differently then it was two years ago. But links will still be important.

Public forum discussion now at Search Engine Roundtable Forums.