Yahoo! Gives Up Search Race: Admits Defeat to Google

Jan 24, 2006 - 9:02 am 7 by
Filed Under Yahoo News

Brett Tabke at WebmasterWorld posted a thread named Yahoo Captitulates - Gives Up Goal of Being #1 in Search quoting an article from Seattle Pi.

"We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share."

Wow! So what are the forum folks saying about this?

they don`t want to set expectations to high, that way they can`t fail! it is a win-win situation.

Yahoo going for the underdog approach?

I'm sure the shareholders will just eat that one up.

Then they need to ditch their search engine, or sell it, and concentrate on being a portal and/or something else.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 12, 2025

Sep 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More

Sep 12, 2025 - 8:01 am
Google Search Engine Optimization

Google Search Quality Raters Guidelines Gains AI Overview & YMYL Definitions

Sep 12, 2025 - 7:51 am
Google

Google Search Tests Dropping 100 Search Results Parameter

Sep 12, 2025 - 7:41 am
Bing Ads

Bing Tests Microsoft Sponsored Ads With Three Dots By URL

Sep 12, 2025 - 7:31 am
Google

Google Shows AI Overviews For Currency Exchange Rates

Sep 12, 2025 - 7:21 am
 
Previous Story: YPN Doubles Earnings of Publishers on 1099?