Danny Sullivan Claims Sandbox Theory to be True

Dec 29, 2005 - 8:33 am 1 by

The big dog debate on the sandbox is still going on. And this is probably the first time I have seen Danny Sullivan specifically come out and say he has seen the sandbox-like results first hand. I believe he always felt it was true, but I do not believe I have ever heard him say he saw it with his own eyes. That all changed recently with a post he made in that thread at 04:34 PM on 12/28/05;

As it happens, I was at a friend's house yesterday who has a completely new site, only a month and a half old. He was wondering why another site was outranking him. I'm probably going to go into detail about what I found, but fair to say, there was a sandbox effect for everything I could see. If ranked for some terms but wouldn't rank for other ones that it absolutely, positively should have -- given the other terms it was doing well for.

Guys, this is what the sandbox is all about. A new site not ranking for keyword phrases that are easy to rank for. Simple basic optimization techniques or clean cut usability techniques would have normally brought this site within the top 10. But the sandbox doesn't allow that.

As always, forum discussion at Search Engine Watch Forums - Danny's post here.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Matt Cutts Doesn't Provide Robots.txt File