We have an interesting thread at our forums named Are Ask Jeeves UK Thieves? This thread describes a UK advertiser's experience with working with Ask Jeeves. In the UK, Ask Jeeves has an advertising program named Branded Response. This program is described as follows;
Branded Response is one of Ask Jeeves premium ad placements. These ads appear prominently near the top of the results page and offer strong targeting, performance and branding opportunities. Branded Response placements are triggered by user keywords and offers high click-throughs. Branded Response is integrated within the results and is highly functional by allowing users to perform searches, fill in forms and begin the online buying process within the ad placement.
The member in the forums reports shocking information about how he was treated with the program. He accounts 33% of clicks, being outside of his target market. More shocking then that is that when reported, Ask would not comply with a refund.
Forum discussion at Search Engine Roundtable Forums.