Like we did at SES San Jose 05, here at the Search Engine Roundtable, we will providing triple coverage of the Search Engine Strategies Conference in Chicago next week. Ben, Chris and I will be doing most of the coverage. Below is our tentative and not guaranteed schedule of coverage. Here is the key for who will be covering what; Chris Boggs (CB), Ben Pfeiffer (BP), and Barry Schwartz (BS).
Monday, December 5, 2005 - Day 1: ~ 9:00am - 10:30am Video Search (CB) Introduction to Search Engine Marketing (BS) Searcher Behavior Research Update (BP) ~ 11:00am - 12:30pm Podcast Search (CB) Reputation Monitoring & Management (BS) Earning From Search & Contextual Ads (BP) ~ 1:45pm - 3:15pm Global Search Landscape (CB) Targeting Search Ads By Demographics & Behavior (BS) BP is a wild card for this session. :) ~ 3:45pm - 5:15pm Search Advertising 101 (CB) Book Search (BS) Ads Beyond Search (BP)
Tuesday, December 6, 2005 - Day 2: ~ 9:00am - 9:30am Keynote: The Search Marketing Community (BS) ~ 10:15am - 11:30am Creating Compelling Ads (CB) News Search SEO (BS) Business to Business Tactics (BP) ~ 1:00pm - 2:15pm CB Break SEM Via Communities, Wikis & Tagging (BS) Meet the News Search Engines (BP) ~ 2:45pm - 4:00pm Link Building Basics: Speaker (CB) BS Wildcard RSS, Blogs, Search Marketing (BP) ~ 4:30pm - 6:00pm Successful Site Architecture (CB) Google Print & The Copyright Debate (BS) BP Wildcard
Wednesday, December 7, 2005 - Day 3: ~ 9:00am - 10:30am Linking Strategies: Q&A Speaker (CB) BS Wildcard Working With Clients (BP) ~ 11:00am - 12:30pm CB Break SEM Campaign & Project Management (BS) Working As A Team (BP) ~ 2:00pm - 3:30pm Retailer Forum (CB) Search Engine Q&A On Links (BS) Developing Your SEM Niche (BP) ~ 4:00pm - 5:15pm Converting Visitors Into Buyers (CB) Future Of SEM (BS) BP Wildcard ~ 5:30pm - 6:30pm Evening Forum With Danny Sullivan (CB)
Thursday, December 8, 2005 - Day 4: ~ 9:00am - 10:15am Break (CB) Local Search Tactics (BS) Wildcard (BP) ~ 10:45am - 12:00pm Search Head or Tail (CB) Wildcard (BS) Measuring Success Through Phone Calls (BP) ~ 12:30pm - 1:45pm Measuring Success Case Studies & Tactics (CB) SEO Overkill (BS)
Chris posted a thread at Search Engine Watch forums named SES Chicago 2005: "Triple Play Blog Coverage" where you can post comments and questions in a forum setting.