YPN Run of Network (RON) Ads

Oct 14, 2005 - 8:18 am 8 by

Ben reported yesterday that Rotating YPN and Adsense can be a bad idea. Since then, we have learned that the irrelevant ads shown in those cases, are actually done on purpose. YahooSarah replies at the DigitalPoint thread saying;

The ads he mentioned are not PSAs but are “Run of network” ads, which we call RON ads. RON ads are more generic, category based ads (typically financial services) and publishers do get paid for RON ads. We serve RON ads when a publisher first signs up until we have had a chance to crawl or when the crawler finds sensitive content.

Run of network ads, nice terms.


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