Perform a search at Ask Jeeves on the keyword phrase ipod and you'll notice an old smart answers feature that comes up, customer ratings & compare prices. This is how it was done in the past, partnering with pricegrabber.com. It works well, but what about those more generic searches?
Based on last nights Ask Jeeves's Blog posting named Compare. Contrast. Repeat. Ask has integrated Gifts.com, an IAC property, into http://ask.gifts.com/ and Smart Answers.
The example given at the AJ blog is a search on gifts, which brings up a more generic smart answer taking you to the ask.gifts.com category landing pages.
Forum Coverage, I posted at Cre8asite Forums & Search Engine Watch Forums.