Google AdWords Testing Multi-Colored Backgrounds

Aug 26, 2005 - 8:30 am 3 by
Filed Under Google Ads

A Cre8asite Forum thread named Google is testing a new Adwords format shows how the top three sponsored ads in Google SERPs are showing up different shades of background colors for one specific user (at least).

adwords-colored-s.gif
View Full Image

The screen capture above is from the user reporting the new sighting. It is very possible that this is an other UI test by Google. But this can also be a spyware or adware attack. No confirmation from Google as of yet.

Update: Official Response from Google (Thanks Gary Price):

Looks like our older UI. We used to do ads in different (tasteful) colors. Note the old version of the tabs for (Web Images Groups Directory News Local). I suspect that this is just a screenshot from years ago. The tabs wouldn't look like that on a current UI test.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 17, 2026

Jul 17, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

Jul 17, 2026 - 8:01 am
Google Ads

Google Ads Making Broader Smart Bidding Updates? Google Says No.

Jul 17, 2026 - 7:51 am
Google Maps

Did Google Maps Turn Off OpenTable Reservations?

Jul 17, 2026 - 7:41 am
Google Search Engine Optimization

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

Jul 17, 2026 - 7:31 am
Google Search Engine Optimization

Google StoreBot Accessibility Issues Help Document Updated

Jul 17, 2026 - 7:21 am
 
Previous Story: Yahoo! Local Using Wrong Localized English