Google Files Patent for Contextual RSS Ads

Jul 28, 2005 - 2:40 pm 0 by
Filed Under Google AdSense

I find it a bit funny that Google would file a patent for this, but I find most patents funny. MSGraph, an SEW Member known for posting patent applications, started a thread named Google's Advertisements in RSS Patent App where he quotes an abstract from the patent application.

Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described. Syndicated material e.g., corresponding to a news feed, search results or web logs, are combined with the output of an automated ad server. An automated ad server is used to provide keyword or content based targeted ads. The ads are incorporated directly into a syndicated feed, e.g., with individual ads becoming items within a particular channel of the feed. The resulting syndicated feed including targeted ads is supplied to the end user, e.g., as a set of search results or as a requested web log. Embedding of targeted ads into syndicated feeds and/or user response to the embedded ads is be tracked in an automated manner for billing. The automated targeting and insertion process allows ads to be kept current and timely while the original feed may be considerably older.

See how they specifically discuss say "Embedding of targeted ads into syndicated feeds and/or user response to the embedded ads is be tracked in an automated manner for billing." Many of the older RSS ad programs charge more with the CPM basis. Google might have done this specifically to ward off the folks at Yahoo! and other companies looking to automate the billing process of the business.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 10, 2025

Jul 10, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Leading To Some Partial HCU Recoveries

Jul 10, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Average Position Bug?

Jul 10, 2025 - 7:41 am
Google Ads

Google Search Ads People Also Consider Carousel Format

Jul 10, 2025 - 7:31 am
Google Maps

Google Business Profiles Drops Utility Bill As Evidence For Appeal

Jul 10, 2025 - 7:21 am
Previous Story: Internet Out: Reports Later