I tend to think the title is a bit harsh, but a thread at Search Engine Watch forums named What Are Your Favorite SEM Client Lies? discusses just that. The thread creator, Todd Malicoat, works at We Build Pages, a SEO company that does SEO day in and day out. He complied a list of some lies, or as I like to say, misunderstandings, that he heard from clients prior to starting SEO services for them. I thought most of you would get a kick out of it. Others add to the list as well, here are some.
- I'm new to SEO (on third SEO company)
- I don't have any other domains (well only 17)
- I don't interlink my sites (well only 23 of 'em)
- I have a great business idea (but no money)
- I've never signed any guestbooks (only 4k blog comments)
- I'll help write content (twice a year)
- I have a good informational site (about viagra)
- I have a great business model (selling MLM loans)
- My design company will work with you (to overwrite your changes)
- I'll pay for consulting (but not when I'm telling you about my great business ideas)
- I don't cloak (well only to the 3 majors)
- My CMS system is SEO friendly (except for the session ID's and 10 versions of every page)
- We have good programmers (who know frontpage)
- It's not an affiliate site (it's a "reseller site")
- I've had good luck with 2nd tier PPC (really, it converts!)
- My site runs itself
- We've never been banned
- I have a guy from Google starting next week and he is bringing all the code with him.
- I don't care how much it costs (because I'm not planning on paying anything but the deposit)
- You're the expert (but everything has to be done the way we've always done them)
- I have no idea why we were banned - the site is clean (well, except a, b c, d, etc...)
- The cheque is in the mail (nuff said...)
- I know exactly what my keywords are (my 1 page site should be number 1 for "mortgage")
More at the thread of lies.
