Keyword Density Shot Down...Again

Jul 26, 2005 - 9:29 am 1 by
Filed Under Keyword Research

A HighRanking Forum thread named 8/10 - Need Advice, keyword research - getting 10/10 shows how quickly SEOs like, keyword research expert Dan Thies, agrees with well known SEO woman, Jill Whalen that when optimizing pages, one should not worry about keyword density figures.

I'll quote Dan's reply here:

As Jill says, keyword density means nothing. You're going to spend a bunch of time chasing your tail with tools like that.

If you want to play around and test/tweak stuff, test your TITLE tags and the first heading (H1) on the page. You can make changes, and see how your rankings change. A few rounds of testing on each should give you 90% of what you're going to get by fiddling with the HTML code on a given web page.

For the rest of the copy, just work on using keywords naturally, and make it work as copy. Do that well, and you're at about 95% if not higher. Now forget about the other 5% and use your internal links to help searchers find the right page for the right search terms.

Ron Carnell offers good advice as well; "The key to any scientific testing is repeatability."


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2024

Jun 24, 2024 - 10:00 am
Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Previous Story: Konfabulator Is on Yahoo!'s Dashboard