Keyword Density Shot Down...Again

Jul 26, 2005 - 9:29 am 1 by
Filed Under Keyword Research

A HighRanking Forum thread named 8/10 - Need Advice, keyword research - getting 10/10 shows how quickly SEOs like, keyword research expert Dan Thies, agrees with well known SEO woman, Jill Whalen that when optimizing pages, one should not worry about keyword density figures.

I'll quote Dan's reply here:

As Jill says, keyword density means nothing. You're going to spend a bunch of time chasing your tail with tools like that.

If you want to play around and test/tweak stuff, test your TITLE tags and the first heading (H1) on the page. You can make changes, and see how your rankings change. A few rounds of testing on each should give you 90% of what you're going to get by fiddling with the HTML code on a given web page.

For the rest of the copy, just work on using keywords naturally, and make it work as copy. Do that well, and you're at about 95% if not higher. Now forget about the other 5% and use your internal links to help searchers find the right page for the right search terms.

Ron Carnell offers good advice as well; "The key to any scientific testing is repeatability."

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Konfabulator Is on Yahoo!'s Dashboard