Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 6, 2026

Mar 6, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages

Mar 6, 2026 - 8:01 am
Google Search Engine Optimization

Google: Most Sites Don't Need To Disavow Links But That's Not All Sites

Mar 6, 2026 - 7:51 am
Bing Search

Bing Search Tests Go To Shopping Button

Mar 6, 2026 - 7:41 am
Bing Ads

Bing With Asian Owned Labels On Microsoft Ads

Mar 6, 2026 - 7:31 am
Google Ads

Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)

Mar 6, 2026 - 7:21 am
 
Previous Story: Call for Search Engins to Protect Your Privacy