Web Analytics Needs Standards Bad

May 23, 2005 - 1:45 pm 3 by
Filed Under Web Analytics

Is the Web Analytics Association doing anything? I am not being sarcastic, I really do not know. What I do know is that when you install any Web analytics program, each one will report different numbers. Today, I installed an open source analytics program named AW Stats just to test this. AW Stats reported about three times the level of daily visitors then Urchin 5.7. Even Urchin 5.7 compared to Urchin 3.0 reported widely different visitor counts. We need standardization.

In the mean time, if you are a publisher and you want to inflate your visitor counts, simply demo all the analytics programs and see which one produces the highest visitor count. Then tell your potential advertiser that figure. I hear Bryan Eisenberg, one of the founders of the Web Analytics Association, will be on Webmaster Radio: Wizards of Web today at 12:00 EST. Well that was an hour and 45 minutes ago, so maybe I missed it. Would have been a good question to ask.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: WebmasterWorld Names Google Update; Bourbon