AdWords Adds Account Size Limitation

May 19, 2005 - 11:28 am 4 by
Filed Under Google Ads

I haven't heard this talked about anywhere else, but a client of mine notified me that his AdWords representative told him he needs to reduce the number of keywords within his new campaigns "to ensure that they do not place unnecessary load on our advertising servers." To be honest, my first impression was, that the client heard his AdWords rep incorrectly. Why would Google need to worry about "unnecessary load", these are paid ads, and the more keywords, the more money they make. To be stingy about large AdWords campaigns seems a bit ironic.

So I posted a thread on this topic at Search Engine Watch AdWords Forum. And in good AdWordsRep spirit, AdWordsRep replied to the thread with a confirmation of my beliefs.

As the number of advertisers has grown, and as a trend towards using truly vast numbers of (mostly untargeted) keywords was noticed, we decided to take proactive action.

I wonder how most AdWords customers feel about this...

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Search Engine Localization Optimization