End of March, shocking news came our way that Google Buys Urchin Web Analytics. Today I found a new thread at WebmasterWorld named Web Analytics by Google, which led me to a URL by the looks of http://www.google.com/urchin.html. The re-branding of my all-time favorite Web analytics package has begun, look what they did to the logo.
So here it begins. My biggest question is this the end of Urchin's appeal to professional SEOs? Of course, I can see Urchin's product striving amongst everyone outside of the SEO world.