Urchin Calls Google, "Home"

May 18, 2005 - 9:50 am 1 by
Filed Under Web Analytics

End of March, shocking news came our way that Google Buys Urchin Web Analytics. Today I found a new thread at WebmasterWorld named Web Analytics by Google, which led me to a URL by the looks of http://www.google.com/urchin.html. The re-branding of my all-time favorite Web analytics package has begun, look what they did to the logo.

urchin_fromgoogle.gif

So here it begins. My biggest question is this the end of Urchin's appeal to professional SEOs? Of course, I can see Urchin's product striving amongst everyone outside of the SEO world.

 

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