Retailer Filing Class Action Lawsuit Against Search Engine for Click Fraud

Apr 6, 2005 - 12:40 pm 1 by

Seems that some retailers have finally had enough to do about click fraud so much so that instead of complaining about it draining their budgets or reducing the effectiveness of online advertising they are doing something about it. The retailers instead of being proactive about managing their campaigns for click fraud, they are taking care of it the good ole American way by suing them. It appears a small retailer from Texarkana, Arkansas is asking a circuit court in Arkansas to certify the suit as a class action, which would allow many other companies to sue as well. Not only is the suit going after Google and Yahoo, but some others like Time Warner, Ask Jeeves, Walt Disney, Lycos, LookSmart and FindWhat.

As you know click fraud is a major issue these days undermining the search engines in many ways. Even many top SEM experts in the field without hesitation will tell you this and "spam" are two of the main battles search engines will fight in the next couple years. Even, Google's chief financial officer George Reyes told investors that click fraud is the biggest threat to the Internet economy currently. It will be interesting to see what happens with this lawsuit, whether it will be accepted or thrown out and how the search engines react. No word yet from Google or the above on the lawsuit.

There is some forum discussion on this at SEOchat. Related news articles here, here, and here.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: "Try Alternate Searches": Google Testing Feature