Phi / Pi - "Google and the Golden Ratio"

Feb 17, 2005 - 9:41 am 0 by

This Monday I posted a new thread over at Search Engine Watch forums under the title Phi - "Google and the Golden Ratio". The goal of the thread was to get some of the more scientific minds into the discussion on this new theory on Google. The theory is that Google may be using Phi (1.618) as a ratio for the "natural" level of anchor text pointing to a document.

One of the new PhDs over at SEW Forums named Xan chimes in with a little history:

Phi. The hermetic rule of the golden mean. This goes back as far as the Egyptians, the romans, all those dudes back then who used it supposedly for their architecture. I know many speculate that the pyramids were built based on this. There's a very close relationship between Pi and Phi. Leonardo was a fan as well, and people think it can be found in the human body as well. Some say its divine and the work of god.

But what really makes me smile is his comment that reads;

The coolest thing about Phi? When subtracted from its square it results in 1. Beautiful.

Reminds me of my days in university when I used to think passionately about a regression models and funky looking graphs. But that is long gone.

But what is the bottom line on this? Well most feel that this is not being used by Google for many reasons. As Xan puts it, "Phi is just one amongst many. Why Phi was chosen? Its the golden equation. It is beautiful, but it is a bit useless in this case. Its the wrong tool for the job."

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Request by Google to Include My Site