Frequency of AdWords Rank Number Update

Jan 26, 2005 - 9:34 am 0 by
Filed Under Google Ads

Many of you know how the Google AdWords ranking process works. Google looks at your bid and click through rate and multiplies them to get a "rank number". They use the rank number to determine the location of the ad in relation to other ads on that network for that keyword phase.

At WebmasterWorld, a member asked How often is CTR re-evaluated for bidding purposes?. Based on my understanding of AdWordsAdvisor's response, it seems as if this is a continuous and almost real time number. Someone then goes on to ask, if Google just looks at the CTR of the last 1,000 impressions. AdWordsAdvisor responds that they do not, they do weigh the last 1,000 impressions higher then the past impressions, but they look at "all-time CTR for the keyword."

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 28, 2025

Aug 28, 2025 - 10:00 am
Google Search Engine Optimization

Some Sites Have Huge Crawl Rate Declines In Google Search Console

Aug 28, 2025 - 9:30 am
Google Search Engine Optimization

Bug: Google Search Console Performance Report Search Appearance Android App

Aug 28, 2025 - 7:51 am
Bing Ads

Microsoft Testing Tests Larger Titles For Ads In Bing Search

Aug 28, 2025 - 7:41 am
Google Ads

Google Ads Gets Audience Exclusions For Shopping Campaigns

Aug 28, 2025 - 7:31 am
Bing Search

Bing Tests Bolding Site Name On Hover

Aug 28, 2025 - 7:21 am
 
Previous Story: MSN Search Cache Internal Server Error