Enough talk on how to prevent link spam, now lets talk about how to write content in order to get quality links. Jenstar wrote an excellent post in a new thread she named How to come up with ideas for new quality content.
The first piece of advice she gives is "Donít get too overwhelmed". She says that your articles do not have to be 3,000 words, she says "stick with 250 - 500 word articles." But if you do go with the 3,000 word article method, Jenstar recommends to "split it up into multiple pages."
Then go to your customers and ask them what are the questions they have about your business. I wrote several articles just because I get the same question over and over again. I now send people over to the articles, instead of giving them the long speech on why this does that and why you should or should not do it. Of course, most are too lazy to read the articles, but at least it is there. :)
Don't be afraid to answer or write about the "dumb question," Jenstar said. They make for excellent articles and someone can be helped by them. So start a basics guide to your product, simple questions and answers for the beginners. After you have those basics, write new articles that expand on them.
Jenstar recommends using a message board to get ideas. Sounds familiar to me...Pretty much everything written at this site has been sprung off a forum topic, that the author finds interesting. Over 1,300 articles written here...Works well, don't you think?
Check out the thread and learn and add to it.