Danny Sullivan wrote a blog entry today about a session that will take place at SES Chicago named What Would You Do?. The session description reads;
In this panel, a group of search marketers are put in charge of a fictional search engine and asked to make policies about spam, ads and trademarks, controversial ads and other tricky issues. Come watch them try to please all parties while under pressure.
As Danny points out, so far the panelist include: - Greg Boser - VP, Editorial Quality, GooHoo! - Andrew Goodman - VP, Advertising Programs, GooHoo! - Noel McMichael - VP, Content Acquisition, GooHoo! - Dana Todd - VP, Revenue Enhancement & Partner Relations, GooHoo!
They all are acting as if they are running a new search engine with "97 percent share of the search audience." That really should make it interesting. Some background on where I think the panelists will differ in opinion. Greg is known for his hard SEO tactics, I can see him taking the opposite approach and beating out all spam. Andrew Goodman is one of the PPC kings in the industry, I am sure he will talk about all the things that tick him off with AdWords and Overture. Noel, well he is one of the visionaries of the industry - he can go any way, but with the title of content acquisition, I suspect he will talk about PFI and trusted feed topics. Dana Todd has been the individual holding SEMPO together in these hard times, she has been leading the marketing side and the behind the scenes support (as far as I know). I suspect to hear Dana talk about how to leverage the existing market place to make GooHoo a money generating power house.
This will be a really fun session, trust me, I will be covering it. Danny is giving you the opportunity to ask the panel questions, just go to the Questions for GooHoo thread.
