PPC Firms with Multiple Clients in Same Industry

Nov 5, 2004 - 9:04 am 0 by

Case: A PPC management firm with two clients that sell the same product.

A thread at SEW named Ethical Issues of PPC Management for Multiple Clients in the Same Field discusses one members ethical dilemma with this situation. Of course, this makes for a very interesting debate in the forums, a thread I fell is worth checking out.

If you have two or more individuals in the company that do the hands on PPC management, then I feel the solution is simple. Have one individual manage the first client and the next manage the second client. This way the same individual is not competing against himself.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 22, 2024

Feb 22, 2024 - 4:00 pm

Google Shopping Carousel Dynamically Changes Products Below

Feb 22, 2024 - 7:51 am

Bug With Google Shopping Exclude Search Operator

Feb 22, 2024 - 7:41 am
Bing Search

Bing Tests Next Page & Refresh In Place Of Normal Pagination

Feb 22, 2024 - 7:31 am
Bing Search

Bing Search Sub-Sitelinks (Expandable Sitelinks)

Feb 22, 2024 - 7:21 am

Google Fading In Text Of Search Result Snippets On Scroll

Feb 22, 2024 - 7:11 am
Previous Story: Click Fraud Thread Develops Towards the End