iZiTO - Personalized Human Intelligence Search

Sep 14, 2004 - 9:10 am 0 by

Readers have expressed interest in learning about new search engines that prop up here and there. The developers of iZiTO sent me an email with a press release. I'll attach the press release below in the extended entry part. But first let me show you what I found cool about this meta engine.

I'll start saying that this search service is a bit slow, which is expected since it requires flash. But it has its pros.

They allow you to "park" results, so if your browsing the search results page, you can click on a little P and that will store the result in your parked results section. In addition, when you click on any result, you can easily get back to the SERPs page without clicking the back button. The interface allows you to "X" out of the results, you can also skip to the next or previous result and park the page. This does facilitate some of the areas where a searcher wants to gather a dozen or so pages on a specific topic and then read them all at a later point in time. Here are some screen images.

search results page: izito-serps.gif View Large Image

More images on the detailed page...

parked results area: izito-parked-list.gif

after clicking on a result: click-izito.gif View Large Image

For immediate release 14th September 2004

New search engine iZito supports human search behaviour

Amsterdam, September 14th 2004 - Today the company iZito has launched a new meta-search engine (http://www.izito.com/) that makes searching on the Internet easier and quicker. iZito has developed a "rich user interface" (RUI) which searchers can use to organise, adjust and even 'park' search results for later viewing. iZito is the first search engine that supports non-linear search behaviour.

Recent research has shown that Internet search interactions never follow a linear search pattern of "search, screen, click and done". Searchers often come back to the search results page and use this as a starting point and navigation console. The iZito interface is specifically designed to support this typical human search behaviour.

"With the iZito interface we have taken human search behaviour as a starting point and supported this with the newest technologies and concepts", Hans van den Berg, one of the founders quotes. "A search engine has to adjust to the users' search behaviour not vice-versa".

"Later this year we will take this a step further by incorporating human intelligence in the search process".

Users can use the iZito search engine straight from their desktop. The iZito Deskbar is a free piece of software that will add a search box to your taskbar. You can search the Internet directly without first having to open the Internet browser.

The iZito search engine is available at http://www.izito.com/ and will be in beta for the upcoming three months. Feedback is much appreciated.


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