Overture to Add Broad Match to List

Sep 2, 2004 - 8:38 am 0 — by
Filed Under Overture Precision Match

Danny Sullivan reports in a thread at SEW forums named Overture Going Broad Match that Overture is to be moving over "to an all broad match system". He explains that this will be the default option for all advertisers, and those advertisers will need to turn off this option if they do not want to utilize it. Danny gives an example of broad match as follows; "bidding on a term like "shoes" will match any search that contains that word -- not just the single word itself."

 

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 18, 2026

Feb 18, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console AI-Powered Configuration Goes Live

Feb 18, 2026 - 7:51 am
Google

Hover Pop Up Links Official In Google AI Overviews & AI Mode

Feb 18, 2026 - 7:41 am
Google Ads

Google Ads Tool Auto Enabling Paused Keywords?

Feb 18, 2026 - 7:31 am
Google Ads

Google Ads Now Shows PMax Placement Report Details

Feb 18, 2026 - 7:21 am
Google Search Engine Optimization

Google Is Losing A Knowledge Graph Source - CIA World Factbook

Feb 18, 2026 - 7:11 am
 
Previous Story: Yet An Other New Design Being Tested at Yahoo
Next Story: What Metrics Should Be Captured with Your Analytics Software?

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.