The SEM Industry is Getting a Bad Rap

Jul 12, 2004 - 2:18 pm 0 by
Filed Under Search News

Probably one of the most thought-provoking threads published in a really long time just came out. The name of this thread is Improving The Reputation Of The SEM Industry and the thread creator was Danny Sullivan. Why is this an interesting thread?

Our main challenge for the SEM industry was publicity, getting people to first recognize that search engine marketing is a professional industry. I think its a safe bet to say that the SEM field is recognized and people are aware of it. But now that people know of us [SEM], they are getting the wrong impression.

SEM and SEO is being compared to as black magic or trickery and slimy spamming. This thread discusses how to improve the reputation of the SEM industry. If your reading this, you care to some extent, so make sure to join in.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 16, 2025

May 16, 2025 - 10:00 am
Google Ads

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

May 16, 2025 - 8:50 am
Search Video Recaps

Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

May 16, 2025 - 8:01 am
Google Maps

Google Maps 2024: 999 Million Reviews & 752 Million Photos / Videos Published

May 16, 2025 - 7:51 am
Apple App Store

Apple Maps Adds Insights, Ratings & Reviews From More Sources

May 16, 2025 - 7:41 am
Google

Google Working To Make It Easier To Share AI Overviews & AI Mode

May 16, 2025 - 7:31 am
Previous Story: Search Engine Marketings Threats and Opportunities