Probably one of the most thought-provoking threads published in a really long time just came out. The name of this thread is Improving The Reputation Of The SEM Industry and the thread creator was Danny Sullivan. Why is this an interesting thread?
Our main challenge for the SEM industry was publicity, getting people to first recognize that search engine marketing is a professional industry. I think its a safe bet to say that the SEM field is recognized and people are aware of it. But now that people know of us [SEM], they are getting the wrong impression.
SEM and SEO is being compared to as black magic or trickery and slimy spamming. This thread discusses how to improve the reputation of the SEM industry. If your reading this, you care to some extent, so make sure to join in.