Oh Sweet Anchor Text

Jun 17, 2004 - 9:00 am 0 by
Filed Under Link Building

A thought provoking thread recently was created at WebmasterWorld under the title of Oh, I hate anchor text importance so much. Interesting enough, someone just emailed me a question on this topic as I began typing this entry. Here are my thoughts and some of the thoughts in the thread.

The thread discusses how its "unfair" that Google puts so much weight on the anchor text pointing to your Web site. As the thread creator said, normal people who link to external sites link in the format of "url only or "click here" anchors". I am all for this logic but we know why Google uses anchor text. If I link to site A with the anchor text "keyword phrase", this text implies the site is on the topic of "keyword phrase." The more links with the keyword phrase pointing to the site, the more, in Google eyes, this page is about keyword phrase. But like anything, if someone finds out about this then it will be abused.

So some tips on how to encourage people to link to you with the keyword phrase of your choice?

- Have a link to me page describing how you want the person to link to you. - Make sure to use the proper title tag so that people might use that when linking to you - Keyword rich domain names, kind of enforce quality links - Simply ask people to change your link from abc.com to keyword phrase


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Akamai DNS Problem Hits Major Search Engines