AskJeeves's Future: Will its Relevancy be Overlooked?

Jun 3, 2004 • 1:12 pm | comments (0) by | Filed Under - Ask Jeeves

AskJeeves's is powered by Teoma; Teoma is a wonderful search engine with a very unique and interesting method of ranking Web pages. I am of the opinion that Teoma provides very relevant results and provides an easy to use mechanism to narrow down your results.

However, AskJeeves places these results under its ten paid listing results. So in order to find these relevant results you need to scroll. Over at the new SEW Forums there is a thread discussing this topic.

Paid listings, some might say, are more relevant then some organic listings. The reasoning behind this is that actual companies would not pay for keywords that will not provide a ROI. And we all know that only relevant results should provide a good conversion rate and positive ROI.

But paid listings are not always as relevant in many ways. They are mostly all commercial in nature, so if i am search on search engine optimization, and I am looking for information on search engine optimization, then I want a resource site and not a SEO company. Organic results try to provide resource sites, or authoritative sites. Paid listing provide commercial sites.

With AskJeeves pushing commercial sites, will that prove to be AskJeeves downfall?

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