Purchasing Expired Domain Names for the PageRank

Apr 26, 2004 - 8:07 pm 4 by

A topic over at HighRankings named, Expired Domains is where a member asked "I came across a website selling expired domains... what are your thoughts on buying them for the traffic they may still generate?"

The first two or so replies suggest that if the domain name is related to your prior business then it is a worthwhile purchase. The reason being is that you should be able to bring in direct traffic from the old competitors URL and any backlinks will be on topic, so the backlink provider might keep those links and not delete them.

But each expired domain name should be carefully reviewed from a historical perspective. In addition, when purchasing new domain names, it is important to learn if the domain name was ever used in the past. If it was, it might have been penalized by the search engines, you would not want to pass that penalty to your new site, would you?


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: Google Now Indexing Flash SWFs