Flaw in the Adwords Budget Allocation System

Mar 19, 2004 - 11:55 am 0 by
Filed Under Google Ads

There is a thread at WebmasterWorld that discusses a flaw in the adword budget allocation system that affects mostly European sites. As cline said in his post:

Here's the problem: Adwords allocates daily budget on an hourly basis using PST.

If you're running a European-targeted campaign, and especially if that campaign is B2B with the vast bulk of the traffic coming during business hours rather than the evening, you're going to quickly blow your hourly budget.

Doug Bates of Aderit Internet Marketing Consulting brought this to my attention.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)

Mar 6, 2026 - 7:21 am
Google Ads

Google Ads Customer Match Data Uploads Changes Coming April 1

Mar 6, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 5, 2026

Mar 5, 2026 - 10:00 am
Google Search Engine Optimization

Loading Content With JavaScript Does Not Make It Harder For Google Search

Mar 5, 2026 - 7:51 am
Google

Google AI Mode Recipe Widget Sucks Searchers Into AI Frankenstein Recipes

Mar 5, 2026 - 7:41 am
Google

Google AI Overviews Expandable Drop Downs

Mar 5, 2026 - 7:31 am
 
Previous Story: Yahoo Toolbar has WebRank