Flaw in the Adwords Budget Allocation System

Mar 19, 2004 - 11:55 am 0 by
Filed Under Google Ads

There is a thread at WebmasterWorld that discusses a flaw in the adword budget allocation system that affects mostly European sites. As cline said in his post:

Here's the problem: Adwords allocates daily budget on an hourly basis using PST.

If you're running a European-targeted campaign, and especially if that campaign is B2B with the vast bulk of the traffic coming during business hours rather than the evening, you're going to quickly blow your hourly budget.

Doug Bates of Aderit Internet Marketing Consulting brought this to my attention.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Previous Story: Yahoo Toolbar has WebRank