Flaw in the Adwords Budget Allocation System

Mar 19, 2004 - 11:55 am 0 by
Filed Under Google Ads

There is a thread at WebmasterWorld that discusses a flaw in the adword budget allocation system that affects mostly European sites. As cline said in his post:

Here's the problem: Adwords allocates daily budget on an hourly basis using PST.

If you're running a European-targeted campaign, and especially if that campaign is B2B with the vast bulk of the traffic coming during business hours rather than the evening, you're going to quickly blow your hourly budget.

Doug Bates of Aderit Internet Marketing Consulting brought this to my attention.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 27, 2026

Feb 27, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

Feb 27, 2026 - 8:01 am
Google

Videos: Google Search On HTML & Google Ads On Search Experiences

Feb 27, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

Feb 27, 2026 - 7:41 am
Google Ads

Google Ads Text Guidelines Rolling Out To All In AI Max

Feb 27, 2026 - 7:31 am
Google

Google Tests Web Mentions In Retailer Store Pages

Feb 27, 2026 - 7:21 am
 
Previous Story: Yahoo Toolbar has WebRank