Apple Thinks One Search Result Per Page Is Good

Sep 21, 2012 • 8:24 am | comments (5) by twitter Google+ | Filed Under Other Search Engines

App Store IconWhile Bing is showing over ten search results on a page and Google users are complaining that Google is sometimes showing only seven results on a page, Apple decides to go with one search result per page.

As a developer of iPhone apps, I find this pretty upsetting. There are apps we sell that simply won't be seen anymore because of this change. In the past, Apple showed a listing of apps, now they show one app per search page. Here are screen shots:

App Search One Result App Search One Result

Now, the iPad App Search results are better, not great, but better:

iOS 6 App Search

These new search results came with the iOS 6 upgrade. I am honestly not sure who at Apple felt this was a good idea?

How does this help developers?

How does this help app searchers?

What am I missing? It just might look cool?

Forum discussion at Google+.

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