Google Working On Super Secret hreflang Webmaster Feature

Jun 20, 2014 - 8:08 am 2 by

google multilingualGoogle seems to be working up a new webmaster feature around rel-alternate-hreflang. rel-alternate-hreflang is the attribute to communicate to Google if there are alternative language based web pages for the specific web page the attribute is placed on.

Well, it can be confusing for large sites to use this, or even small ones. So Google is working up new ideas on this implementation.

John Mueller of Google said they are "working on something neat" around rel-alternate-hreflang and want some beta testers. He wouldn't tell me what it was but if you want to try it, you need to sign an NDA and be willing to test it on your site.

If I had to guess, it would be a feature within Webmaster Tools that let's you assign the same sort of hreflang logic but not in code, but rather via a tool in Webmaster Tools. That is a complete guess, it may be better reporting based on your markup or might be something completely different that may blow my mind.

So if you want to try it out, check out John's post on Google+.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Spiked Friday - May 8th

May 8, 2025 - 7:51 am
Google Ads

Google Ads Launches New Charts: Bar, Column and Time-Series

May 8, 2025 - 7:41 am
Google Maps

Google Tests Read Reviews Button & Appointment Tags On Local Listings

May 8, 2025 - 7:31 am
Google

Apple Says Google Searches Down On Safari & Google Says Searches Are Up

May 8, 2025 - 7:21 am
Google

Google Tests Alignment Changes To Search Result Snippets

May 8, 2025 - 7:11 am
Google Maps

Google Business Profiles Show Business Address Toggle Broken

May 8, 2025 - 7:05 am
Previous Story: Google Shopping Products Feeds Update