Google: Accessibility Site Changes Aren't Against Our Webmaster Guidelines

Sep 17, 2021 - 7:11 am 0 by

Google Wheelchair Seo Accessibility

Google's John Mueller made it sound like making site changes in the spirit of accessibility won't result in a Google penalty or violation of Google's Webmaster Guidelines. John said on Twitter "I don't see a problem."

The initial reason he didn't see it as a problem is because he said "accessibility elements usually aren't the keywords you're trying to rank for." But even if they are keywords you are trying to ranking for, he said it would "certainly not a cause for a penalty."

Here are those tweets:

Then John was told, well, yes, the keywords may match words they want to rank for and he said "if it's also in your normal primary content, that's fine."

So in the name of accessibility, Google will give you the benefit of the doubt - probably. :)

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Acrobats At Google Kirkland, Seattle