Yandex Dropped Link Factors From Their Search Ranking Algorithm

Mar 14, 2014 • 8:33 am | comments (14) by twitter Google+ | Filed Under Other Search Engines
 

yandex logoBack in December, Yandex announced they will be dropping link factors from part of their search ranking algorithm. They made that decision because the links were being abused so much that it ruined the overall relevancy of the search results.

Well, that day has come and Yandex announced in the Yandex Forums (Russian but I spotted it over here) that the change went live this week. It is live in the Moscow region and impacts only commercial related queries. Yandex said:

As we promised earlier , today we stop to consider links in the rankings for commercial requests. Implementation of this change occurs in stages. In the first phase change will affect ranking queries in the Moscow region on a number of commercial topics, such as, for example, real estate, tourism, electronics and household appliances. Later changes will spread to other subjects. We hope that the resources that were used to manipulate the links will now be directed to a real improvement in the quality of the site. Ultimately, this will benefit both users and businesses, and search engines.

There are lots of comments and responses to the change in the Yandex Forums about the change.

But it is done and Yandex removed links from their core market and core search algorithm.

Forum discussion at Yandex Forums.

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Comments:

Stuart David

03/14/2014 01:06 pm

I just feel its a step back for a search engine to turn *some* queries into a what is a basically a directory listing disguised as a search engine call. Surely this isn't good for the future? Given the way technology is advancing. Huge step back for them as a company and shows a lack of innovation and problem solving.

Josh Zehtabchi

03/14/2014 01:26 pm

I'm sure Google will watch this very, very carefully.

Bob

03/14/2014 02:38 pm

Yep sounds like they're giving up. At least it should result in more focus on looking after your own site - I doubt people will be as keen to spam their own site with poor content now they aren't chasing links Also, fingers crossed sites will be doing quality content marketing to drive referral traffic now, and not pushing sub-standard content just for the sake of a link.

James

03/14/2014 03:15 pm

They've been defeated by spammers. I much prefer Google's never-give-up approach.

Ben

03/14/2014 03:18 pm

If you only have to worry about onsite factors I wonder if scraping will become a bigger issue? "Ooh, Amazon rank well, I'll copy their content and tweak it ever so slightly and I should rank just as well."

Durant Imboden

03/14/2014 03:54 pm

Or maybe they've just come to the conclusion that most links to commercial sites aren't true "votes" or "citations." That isn't defeatism, it's realism. At any rate, the proof of the pudding will be in the eating. It's too early to speculate on whether Yandex's new approach in the Moscow region is a success or a failure.

NewWorldDisorder

03/14/2014 10:34 pm

I agree. The true editorial links I'm seeing all use nofollow while paid links don't. Go figure... So why should search engines even bother counting them at all?

atentat

03/14/2014 11:24 pm

"dropped links from their algorithm"...its only in moscow, which means they simply manually edit the results in moscow, for a couple of queries. try to be less of a dipshit next time.

atentat

03/14/2014 11:25 pm

watch how yandex manually redacts a couple of queries in moscow?? i dont think so.

Jitendra Vaswani

03/15/2014 06:14 am

I dont think.... Google focus on quality links

Jitendra Vaswani

03/15/2014 06:14 am

Ri8

Steve Bain

03/15/2014 11:16 am

I'm not so sure they are giving up. Backlinks have only ever been one (an important one) of many off-site ranking factors. Maybe Yandex can do better with the other factors like time on site, pages per visit, returning visitors and so on. Ultimately the search engines will get better at actually reading content rather than using these factors; so the future of links will eventually come to nothing for all search engines.... although it will take a while.

Ahsan Parwez

03/19/2014 01:26 pm

I say it is a very lazy approach by Yandex, they have dropped the value of quality links too, they should create a more advance algorithm to judge the quality and relevancy of links.

Saad Durrani

03/19/2014 02:09 pm

They are trying to give a new search product called Islands, where they are trying to give better links.

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