Yahoo's Logo Is Changing, As The Company Changes

Aug 8, 2013 - 8:12 am 4 by
Filed Under Yahoo News

Yahoo's Logo Is ChangingYahoo announced they are changing their logo on September 4th at 9pm PT or midnight of September 5th. The change is a result of Marissa Mayer taking over the company and making huge changes throughout the organization, culture and via acquisitions.

Kathy Savitt, Chief Marketing Officer at Yahoo said:

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.

So over the next thirty days, Yahoo is changing their logo on their home page and then placing the final logo on September 4th at 9pm PT or midnight of September 5th.

Here are day one and two logos:

Yahoo Logo Day One

Yahoo Logo Day Two

To keep track of the logos each day, go to yahoo.com/dailylogo.

Some are nervous that a major logo change will result in what many other companies have tried to do and had to revert back to. Such as Tropicana and J.C. Penney and others.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Stick 'Em Up! Baby Panda!