Yahoo's Logo Is Changing, As The Company Changes

Aug 8, 2013 • 8:12 am | comments (4) by twitter Google+ | Filed Under Yahoo News

Yahoo's Logo Is ChangingYahoo announced they are changing their logo on September 4th at 9pm PT or midnight of September 5th. The change is a result of Marissa Mayer taking over the company and making huge changes throughout the organization, culture and via acquisitions.

Kathy Savitt, Chief Marketing Officer at Yahoo said:

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.

So over the next thirty days, Yahoo is changing their logo on their home page and then placing the final logo on September 4th at 9pm PT or midnight of September 5th.

Here are day one and two logos:

Yahoo Logo Day One

Yahoo Logo Day Two

To keep track of the logos each day, go to

Some are nervous that a major logo change will result in what many other companies have tried to do and had to revert back to. Such as Tropicana and J.C. Penney and others.

Forum discussion at WebmasterWorld.

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Charles Floate

08/08/2013 01:52 pm

oh, Yahoo? Yeh.. Still don't care :D I started to give a little bit more of a s$%t when they bought Tumblr, didn't want them taking my damn contextual backlinks platform away!

Barry Ricks

08/08/2013 03:16 pm

I'm interested to see what it looks like. I think it is a good move for them, they needed to do something to get back in the game, so maybe this will help them out.

Craig Hamilton-Parker

08/09/2013 11:04 am

Bring back the original Directory ideas. We need a portal/search engine that focuses on evergreen content. I would prefer to see trusted content. New is not always best and I think this is a niche that Yahoo! could exploit. I hope they look for new ways of presenting us with content rather than just a new logo. Think differently.


08/10/2013 04:39 pm

The logo looks too feminine. It reminds me of yoga or weight loss, like curves or something. Strange choice.

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