Can you believe it, it is almost a year since the first ever SMX Advanced show hit the stage. Next week is the second SMX Advanced show, following several successful SMX presentations, hosted by Danny Sullivan. Like always, we at...
Can you believe it, it is almost a year since the first ever SMX Advanced show hit the stage. Next week is the second SMX Advanced show, following several successful SMX presentations, hosted by Danny Sullivan. Like always, we at...
Kevin Ryan of Search Engine Strategies spoke with Daron Babin and discussed the current state of the conference circuit with regards to individuals believing that they have been banned from either SMX or SES events. Danny Sullivan kindly transcribed the...
Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...
SMX West 2008 is now over and it was a great conference. The size of the conference did not take away from the intimacy people felt with the speakers. Most attendees are on their way back now, as am I....
This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Moderator: Rob Kerry, Editor, Sphinn Panelists: Jake Baillie, Managing Director, STN Labs Christine Churchill, President, KeyRelevance First site: pbreview.com. It's a...
This session looks at some of the best practices B2B marketers should follow when doing search marketing, including the use of downloadable material, actions beyond offering white papers, testing registration and landing pages plus more. Moderator: Chris Sherman, Executive Editor,...
PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers: Jill...
Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: John Marshall, CTO and Founder, Market Motive Christine Churchill, President, KeyRelevance is first up to talk about this topic. This is a huge field offline but she will chat about...
This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives. Moderator: Jim Sterne, Founding President and Chairman, Web Analytics Association Q&A...
Session Summary You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully?...
Moderator: Detlev Johnson, CEO, Search Return Q&A Moderator: Matt McGee, SEO Manager, Marchex Martin Laetsch, Senior Director of Search Strategy, Covario, Inc. is first up. He starts off by saying we just all learned a ton about SEO. He said...
Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content -- UGC -- has the advantage of often being full of passion...
Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Short presentations from each panelists and then some panel discussion and mostly Q&A. Well, I am not covering the Q&A, so I guess this will be quick....
Session Summary Rand Fishkin leads a thorough walkthrough of more than 30 unique SEOmoz tools & services and how to leverage them for search engine marketing success. From Page Strength, to the Link Directories, to the brand new SEO Analytics...
Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Rob Kerry, Editor, Sphinn.com Very large room making it seem like we are empty. First up is Shari Thurow, Founder and SEO Director, Omni Marketing Interactive. CSS is html addition that allows webmasters...
Speaker Christine Churchill of KeyRelevance.comModerator Detlev Johnson, Search ReturnWhat is keyword research? The processes of selecting keywords which are relevant to your site and are used by potential customers as query terms. Keyword research for paid and SEO are done...
Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you...
Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Rand Fishkin, CEO, SEOmoz, Inc. is up first. Most the audience knows who SEOmoz is before coming to the conference. SEOmoz does a lot...
"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with...
Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Yahoo had to go, family emergency. So first up is... Phil McDonnell, Software Engineer, Google, Inc. is first up. Google uses web history,...
Right now, underway is the SMX Search Bowl. Where you have Danny asking questions created by the Search Engine Land team to the various teams. The teams include Ask.com, Google, Microsoft, Yahoo and the SEM All Star team. Here are...
When done right, pay-per-click (PPC) search ads can be a company's most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your...
Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Mike McDonald, WebProNews Liana Evans, Director of Internet Marketing, KeyRelevance is first up. Blended results give you more opportunities in the search results. It creates an engagement opportunity. It creates...
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase placement from the major search engines, including best practices...
Session Summary You worked so hard over the years to build a respectable budget for paid search, and now the search engines themselves are pitching non-search ads at you or others are suggesting you try the latest ads on a...
Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Matt McGee, SEO Manager, Marchex Found a hot spot for power and to comfortably blog a session. Plugged in and blogging in live mode. Chris Smith, Lead Search Strategist, NetConcepts...
Moderated by Dana Todd, who is heavily involved with both Sitelab and their new venture, Newsforce. Congratulations are also due to Dana who just was reelected to the Board of Directors of SEMPO. The “SMX Boot Camp” series of sessions...
Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types...
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Gregg Poulin, General Manager, Compete.com, Compete Inc. is up first. He starts off about the long tail and search is the quintessential long tail....
Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land You and ask questions online via a special web page as the speakers give their presentations. Then in Q&A, the questions will be answered....
SMX West is under two weeks away and we at the Search Engine Roundtable are excited to be a part of this new exciting conference. The conference has just over 50 sessions, and I am proud to say we hope...
Guess what? There are seventeen days until SMX West to be held in Santa Clara, CA. And guess what else? I'm going to be attending, as is Barry! It's going to be great fun. Are you going to be there?...
Yesterday was both a significant day for myself and the SEO/SEM/SMO community in Israel. For the first time, we held a public and organized Search Marketing event in Israel. For the first time, I hosted or moderated the event. Typically,...
SphinnCon Israel has officially sold out today. In fact, we added 15 additional seats, increasing our capacity to 165 people from our original 150 people. I apologize to all those that did not get to come to the first ever...
I would like to formally announce the first SphinnCon event, a "Low-Impact Networking Event" under the SMX brand and Sphinn brand named SphinnCon Israel. It is my hope that the small half day event will turn out to be a...
Would you want to visit one of the most beautiful countries in the world while attending an esteemed SMX event? Barry will be in Israel on February 3, 2008, and he'd like to organize an event. If you're Israeli, would...
A couple days ago, Forbes wrote Digg This Headline, For Google's Sake. The article basically describes how SEOs are using Digg to build links. I have described how that works with my article named The Power Of Digg In Link...
The SMX Social NY 2007 conference is just about over, and our session coverage is now complete. You can read the complete nine-session coverage at our Search Marketing Expo 2007 New York Archives. Huge thank you's go out to Kim...
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you're credibility will be shot-and your...
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer. Moderator: Danny...
Before I copy and paste my liveblog from Notepad, I'm going to say that it rocked to meet Garrett and Josh because I admire them so. That is all. Now, here we go: Keynote Q&A: Joshua Schachter of del.icio.us &...
Tuesday, October 16, 2007 SMX Social Media, NYC 10:40am-12:00pm Attracting visitors on social media sites involves using the right bait -- link bait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link...
The Search Marketing Expo, Social Media conference is tomorrow and Wednesday in Manhattan. We will be providing in-depth and full coverage. Tamar, Kim and I will be posting sessions. There is only one track comprising of: Social Media Marketing Essentials...
After a long, heated and (probably) annoying fight, Danny would not allow coverage of the Give It Up! session at the Search Marketing Expo conference. So this is me blogging that you are not allowed to blog the Give It...
Moderator: Jeffrey K. Rohrs, VP Agency & Search Marketing, ExactTarget Panelists: John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing James Colburn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft Tom Leung, Product Manager, Google, Inc....
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Matt Cutts, Software Engineer, Google, Inc. Peter Linsley, Senior Product Manager for Search, Ask.com Tim Mayer, VP of Product Management, Yahoo Aaswath Raman, Program Manager, Live Search, Microsoft Q: What are you doing...
Better Ways Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speaker: Alex Bennert, Director of Client Services, Beyond Ink Greg Boser, Search Engine Marketing Consultant, WebGuerrilla Jim Boykin, CEO, We Build Pages Christine Churchill, President, Key Relevance Todd Friesen, Director of...
The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Panelists: Anton E, Konikoff, Founder and CEO, Acronym Media Matt Greitzer, Director of Search Marketing, Avenue A|Razorfish Scott Greenberg, SVP, Advertising Services, Marchex T. J. Kelley, VP, Marketing, LookSmart Tom...
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...
Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Robert Ashby, Microsoft (formerly Director of Search @ Expedia) Peter Hershberg, Managing Partner, Reprise Media Misty Locke, President & Co-Founder, Range Online Media Chris Zaharias, Senior Vice President, Strategic...
Seattle 2007" />Satya Nadella is a 15 year Microsoft veteran, and has recently become the VP of Micorsoft’s Search & Advertising Platform Group. There is a new secret search stealth project going on in San Jose? At the end...
Personalized Search: Fear or Not? Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Matt Cutts, Software Engineer, Google, Inc. Michael Gray, Owner, Atlas Web Service Gord Hotchkiss, President and CEO, Enquiro Tim Mayer, VP of Product Management, Yahoo! Search Danny...
SEO, Meet SMM Moderated by Danny Sullivan Presented by: Rand Fishkin, SEOmoz Cindy Krum, Blue Moon Works Inc. Todd Malicoat, Stuntdubl Neil Patel, ACS/Pronet Advertising Danny introduces the session. He mentions that while this is a relatively advanced conference, there...
After missing the shuttle to the conference center from the hotel, I found two folks to share a cab with. A fellow from Shopping.com and a nice lady who is reported for Loren at Search Engine Journal. I went through...
Danny Sullivan's new conference is coming this June 4th & 5th. This specific conference is named Search Marketing Expo Advanced 2007 and will be held in Seattle. Danny has an excellent post at Search Engine Land named 9 Reasons To...