Entries from Search Engine Roundtable tagged with 'smx'

SMX East 2009 is now complete and below we posted a listing of sessions we have covered in real-time. The count came to 32 sessions covered, which is a ton. Of course this could not happen without the help...

Posted on October 7, 2009 3:34 PM

Below is live coverage of the CSS, AJAX, Web 2.0 & SEO from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp & Brian Ussery - Beu Blog. We are using a live blogging tool...

Posted on October 7, 2009 1:50 PM

Below is live coverage of the Analytics For Social Media from the SMX East 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 7, 2009 1:50 PM

Below is live coverage of the Pumping Up WordPress For SEO from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 7, 2009 12:40 PM

Below is live coverage of the Social Media, Search & Reputation Management from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick & Justin Davy of JustinDavy.com. We are using a live blogging tool to...

Posted on October 7, 2009 12:40 PM

Below is live coverage of the Dealing With Domain Names, URLs, Parameters & All That Jazz from the SMX East 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to...

Posted on October 7, 2009 10:20 AM

Below is live coverage of the Bringing PPC In House: How To Be Successful from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real...

Posted on October 7, 2009 10:20 AM

Below is live coverage of the Twitter Marketing Tactics from the SMX East 2009 conference. This coverage is provided by Avi Wilensky of Promediacorp . We are using a live blogging tool to provide the real time coverage, please excuse...

Posted on October 7, 2009 10:20 AM

Below is live coverage of the Search Meet Display; Display Meet Search from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real time coverage,...

Posted on October 7, 2009 8:50 AM

Below is live coverage of the Diagnosing Technical SEO Issues from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick & Brian Ussery - Beu Blog. We are using a live blogging tool to provide...

Posted on October 7, 2009 8:50 AM

Below is live coverage of the Facebook Marketing Tactics from the SMX East 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage, please excuse...

Posted on October 7, 2009 8:50 AM

Below is live coverage of the The Cross Media Attribution Battle from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 6, 2009 4:40 PM

Below is live coverage of the Ask The Link Builders from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick. We are using a live blogging tool to provide the real time coverage, please excuse...

Posted on October 6, 2009 4:40 PM

Below is live coverage of the Case Study: Integrating & Measuring Search As Part Of The Marketing Mix from the SMX East 2009 conference. This coverage is provided by Keri - Strike Models. We are using a live blogging tool...

Posted on October 6, 2009 3:10 PM

Below is live coverage of the Video Search Marketing Beyond YouTube from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 6, 2009 3:10 PM

Below is live coverage of the Paid Search & International Issues from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 6, 2009 3:10 PM

Below is live coverage of the Ask The SEOs from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick & Brian Ussery - Beu Blog. We are using a live blogging tool to provide the...

Posted on October 6, 2009 3:10 PM

Below is live coverage of the The Interplay of Social Media & Paid Search from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real...

Posted on October 6, 2009 1:20 PM

Below is live coverage of the Search Marketing & The Ad Agency from the SMX East 2009 conference. This coverage is provided by Brian Ussery - Beu Blog. We are using a live blogging tool to provide the real time...

Posted on October 6, 2009 1:20 PM

Below is live coverage of the Pumping Up YouTube from the SMX East 2009 conference. This coverage is provided by Debra Mastaler of Alliance Link. We are using a live blogging tool to provide the real time coverage, please excuse...

Posted on October 6, 2009 1:20 PM

Below is live coverage of the Ask The Search Engines: Best Practices Edition from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick. We are using a live blogging tool to provide the real time...

Posted on October 6, 2009 1:20 PM

Below is live coverage of the Proven Tactics For Targeting Local Searchers from the SMX East 2009 conference. This coverage is provided by Brian Ussery - Beu Blog. We are using a live blogging tool to provide the real time...

Posted on October 6, 2009 10:40 AM

Below is live coverage of the Ecommerce Search Marketing Tactics from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp & Keri Morgret of Strike Models. We are using a live blogging tool to provide...

Posted on October 6, 2009 10:40 AM

Below is live coverage of the Real Time Search: Opportunity Or Hype? from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick. We are using a live blogging tool to provide the real time coverage,...

Posted on October 6, 2009 10:40 AM

Below is live coverage of the Keynote – What's Next In Search: The Bigwig Crystal Ball Panel from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick. We are using a live blogging tool to...

Posted on October 6, 2009 8:50 AM

Below is live coverage of the Trademarks & Paid Search: How Have Things Changed? from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick & Justin Davy of JustinDavy.com. We are using a live blogging...

Posted on October 5, 2009 3:40 PM

Below is live coverage of the Increasing Conversions Through Better Usability from the SMX East 2009 conference. This coverage is provided by Brian Ussery - Beu Blog. We are using a live blogging tool to provide the real time coverage,...

Posted on October 5, 2009 3:40 PM

Below is live coverage of the Amazing PPC Tactics from the SMX East 2009 conference. This coverage is provided by Marty Weintraub of aimClear & Keri Morgret of Strike Models. Amazing PPC Tactics...

Posted on October 5, 2009 1:35 PM

Below is live coverage of the Actionable SEO Insights From Analytics Data from the SMX East 2009 conference. This coverage is provided by Avi Wilensky of Promediacorp. We are using a live blogging tool to provide the real time coverage,...

Posted on October 5, 2009 1:35 PM

Below is live coverage of the SMX Boot Camp: Copywriting For Search Success from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp. We are using a live blogging tool to provide the real time...

Posted on October 5, 2009 1:35 PM

Below is live coverage of the Actionable PPC Insights From Analytics Data from the SMX East 2009 conference. This coverage is provided by Sheara Wilensky of Promediacorp & Keri Morgret of Strike Models. We are using a live blogging tool...

Posted on October 5, 2009 10:40 AM

Below is live coverage of the Mobile Search Apps & Opportunities from the SMX East 2009 conference. This coverage is provided by Barry Schwartz of RustyBrick & Justin Davy of JustinDavy.com. We are using a live blogging tool to provide...

Posted on October 5, 2009 10:40 AM

Below is live coverage of the SMX Boot Camp: Keyword Research Tools & Techniques from the SMX East 2009 conference. This coverage is provided by Avi Wilensky of Promediacorp. We are using a live blogging tool to provide the real...

Posted on October 5, 2009 10:40 AM

Below is live coverage of the Revisiting PageRank Sculpting & Siloing from the SMX East 2009 conference. This coverage is provided by Marty Weintraub of aimClear & Barry Schwartz of RustyBrick. We are using a live blogging tool to provide...

Posted on October 5, 2009 8:50 AM

Below is live coverage of the Web Analytics You Should Know from the SMX East 2009 conference. This coverage is provided by Justin Davy of JustinDavy.com. We are using a live blogging tool to provide the real time coverage, please...

Posted on October 5, 2009 8:50 AM

SMX East is less than two weeks away, so if you have not yet registered, what are you waiting for! Okay, if you really, really cannot make it, we will have real-time live blogging coverage. You will see our notes,...

Posted on September 23, 2009 3:45 PM

This is one of the first major Search Marketing Expo conferences we have not live blogged ever. The reason was because I recently had a kid and it would be hard to leave at this time. But that doesn't mean...

Posted on June 4, 2009 8:36 AM

Below is live coverage of the Productivity Tips For The Busy Search Marketer from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs....

Posted on February 12, 2009 5:40 PM

Below is live coverage of the Ask The Search Engines from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a...

Posted on February 12, 2009 4:25 PM

Below is live coverage of the Ask The SEOs from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a live...

Posted on February 12, 2009 2:25 PM

Below is live coverage of the Ask The Link Builders from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a...

Posted on February 12, 2009 12:55 PM

Below is live coverage of the Keynote: John Battelle from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a live...

Posted on February 12, 2009 11:55 AM

Below is live coverage of the 301 Redirect, How Do I Love You? Let Me Count The Ways from SMX West 2009 conference. This coverage is provided by Keri Morgret of Morgret Designs. We are using a live blogging tool...

Posted on February 11, 2009 7:25 PM

Below is live coverage of the Search & The US Presidential Campaign from SMX West 2009 conference. This coverage is provided by Barry Schwartz, the editor of the Search Engine Roundtable. We are using a live blogging tool to provide...

Posted on February 11, 2009 7:25 PM

Below is live coverage of the Tapping Into Image Search from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable. We are using a live blogging tool to provide the...

Posted on February 11, 2009 5:55 PM

Below is live coverage of the Just Behave, A Look At Searcher Behavior from SMX West 2009 conference. This coverage is provided by Keri Morgret of Morgret Designs. We are using a live blogging tool to provide the real time...

Posted on February 11, 2009 5:55 PM

Below is live coverage of the SEO Status Report Metrics from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a...

Posted on February 11, 2009 4:10 PM

Below is live coverage of the Google's SearchWiki, Customized & Personalized Results from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are...

Posted on February 11, 2009 1:25 PM

Below is live coverage of the Keynote Conversation: Vint Cerf, Google from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using...

Posted on February 11, 2009 11:55 AM

Below is live coverage of the Expert Technical Review of Your Website from SMX West 2009 conference. This coverage is provided by Keri Morget of Morgret Designs. We are using a live blogging tool to provide the real time coverage....

Posted on February 10, 2009 7:25 PM

Below is live coverage of the Up Close With YouTube from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable. We are using a live blogging tool to provide the...

Posted on February 10, 2009 7:25 PM

Below is live coverage of the Diagnosing Web Site Architecture Issues from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using...

Posted on February 10, 2009 5:50 PM

Below is live coverage of the Marketer to Developer Translation from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using a...

Posted on February 10, 2009 4:10 PM

Below is live coverage of the Up Close With Google Maps & Local from SMX West 2009 conference. This coverage is provided by Barry Schwartz, the editor of the Search Engine Roundtable. We are using a live blogging tool to...

Posted on February 10, 2009 1:40 PM

Below is live coverage of the Technical SEO Issues For Developers from SMX West 2009 conference. This coverage is provided by Keri Morgret of Morgret Designs. We are using a live blogging tool to provide the real time coverage. We...

Posted on February 10, 2009 1:40 PM

Below is live coverage of the Keynote with Danny Sullivan from SMX West 2009 conference. This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs. We are using...

Posted on February 10, 2009 11:55 AM

The SMX West 2009 conference is just around the corner, starting on February 10th. We will be providing a different style of live blogging then you are use to from us. How will it differ? First of all, only I,...

Posted on February 4, 2009 4:59 PM

Moderator: Jessica Bowman, Founder, SEOinhouse.com explains that this room is for in-house SEOs, all day. Eileen Winslow, Sr. Director of SEO, MeziMedia is up first to talk. She worked at Shopzilla and even BruceClay in the past. She believes in...

Posted on October 8, 2008 9:56 AM

Moderator: Detlev Johnson, CEO, SearchReturn Larry Cornett, VP, Consumer Products, Yahoo! is first up to talk about Search Monkeys. Search today is limited choice, personalization, visibility, influence and limited innovation. But the web is evolving and search must also evolve....

Posted on October 7, 2008 4:03 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Bryan Horling, Software Engineer, Personalized Search, Google is the only panelist. He starts of with a query. He queried "dinner." The top two results are wikipedia and whatsfordinner.net. He said he is unsatisfied...

Posted on October 7, 2008 2:04 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land This room is kind of empty, I guess because it is competing against a political campaign. This is being recorded on video for later. In any event, this panel isn't new but Danny...

Posted on October 7, 2008 11:48 AM

Moderator: Detlev Johnson, CEO, SearchReturn introduces the panel. He basically shows the age of the panelists, at least in web years. :) He describes link building as a "cat and mouse" game between search engines and SEOs. Debra Mastaler, President,...

Posted on October 6, 2008 4:39 PM

Do Traditional Advertising Agencies "Get Search?" It's clear from this panel (and now the feel of SMX East 2008) that we're entering the third age of SEM, which is about the the entire big-agency world folding into search, social,...

Posted on October 6, 2008 3:23 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land who showed up late due to a technical issue with what people call "WiFi." Michael Benedek, Vice President, AlmondNet is up first. Behavioral advertising is the delivery of ads based on their behavior...

Posted on October 6, 2008 2:42 PM

Continuing on from how newspapers and magazines can tap into search, this session looks at how social media marketing offers some unique opportunities forthese publishers. Moderator: Alex Bennert, In House SEO, Wall Street Speakers: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com...

Posted on October 6, 2008 12:08 PM

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Local is Greg's baby. Greg explains that local is about tying online to offline. Greg will be posting Q&A from Google on Search Engine Land. Mike Blumenthal, Partner, blumenthals.com is up first....

Posted on October 6, 2008 11:53 AM

Results Take TIme, Metrics Saves Jobs. Newspaper and magazine SEO is all about the fundamentals and often like turning a battleship around in bathtub. Achieving buy-in with executives, CMS managers, associating content with keywords, training and "excitement" were reoccurring themes...

Posted on October 6, 2008 10:55 AM

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence The room is pretty empty, but I guess that is because this is an extremely specific session. Maybe 50 people? If I had to guess. Cindy Krum, Director of New Media Strategy,...

Posted on October 6, 2008 9:56 AM

Last week, one of the smaller SMX conferences, SMX Local and Mobile, was held in San Francisco. We didn't cover it here at Search Engine Roundtable, because we know other bloggers would be able to pitch in. That's where my...

Posted on July 30, 2008 10:27 AM

Can you believe it, it is almost a year since the first ever SMX Advanced show hit the stage. Next week is the second SMX Advanced show, following several successful SMX presentations, hosted by Danny Sullivan. Like always, we at...

Posted on May 28, 2008 5:25 PM

Kevin Ryan of Search Engine Strategies spoke with Daron Babin and discussed the current state of the conference circuit with regards to individuals believing that they have been banned from either SMX or SES events. Danny Sullivan kindly transcribed the...

Posted on April 30, 2008 9:33 AM

Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...

Posted on March 6, 2008 7:51 AM

SMX West 2008 is now over and it was a great conference. The size of the conference did not take away from the intimacy people felt with the speakers. Most attendees are on their way back now, as am I....

Posted on February 28, 2008 9:29 PM

This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Moderator: Rob Kerry, Editor, Sphinn Panelists: Jake Baillie, Managing Director, STN Labs Christine Churchill, President, KeyRelevance First site: pbreview.com. It's a...

Posted on February 28, 2008 8:26 PM

This session looks at some of the best practices B2B marketers should follow when doing search marketing, including the use of downloadable material, actions beyond offering white papers, testing registration and landing pages plus more. Moderator: Chris Sherman, Executive Editor,...

Posted on February 28, 2008 6:41 PM

PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers: Jill...

Posted on February 28, 2008 5:56 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: John Marshall, CTO and Founder, Market Motive Christine Churchill, President, KeyRelevance is first up to talk about this topic. This is a huge field offline but she will chat about...

Posted on February 28, 2008 5:12 PM

This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives. Moderator: Jim Sterne, Founding President and Chairman, Web Analytics Association Q&A...

Posted on February 28, 2008 3:16 PM

Session Summary You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully?...

Posted on February 28, 2008 3:14 PM

Moderator: Detlev Johnson, CEO, Search Return Q&A Moderator: Matt McGee, SEO Manager, Marchex Martin Laetsch, Senior Director of Search Strategy, Covario, Inc. is first up. He starts off by saying we just all learned a ton about SEO. He said...

Posted on February 28, 2008 2:37 PM

Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content -- UGC -- has the advantage of often being full of passion...

Posted on February 27, 2008 8:56 PM

Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Short presentations from each panelists and then some panel discussion and mostly Q&A. Well, I am not covering the Q&A, so I guess this will be quick....

Posted on February 27, 2008 8:27 PM

Session Summary Rand Fishkin leads a thorough walkthrough of more than 30 unique SEOmoz tools & services and how to leverage them for search engine marketing success. From Page Strength, to the Link Directories, to the brand new SEO Analytics...

Posted on February 27, 2008 8:00 PM

Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Rob Kerry, Editor, Sphinn.com Very large room making it seem like we are empty. First up is Shari Thurow, Founder and SEO Director, Omni Marketing Interactive. CSS is html addition that allows webmasters...

Posted on February 27, 2008 6:58 PM

Speaker Christine Churchill of KeyRelevance.comModerator Detlev Johnson, Search ReturnWhat is keyword research?  The processes of selecting keywords which are relevant to your site and are used by potential customers as query terms.  Keyword research for paid and SEO are done...

Posted on February 27, 2008 6:06 PM

Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you...

Posted on February 27, 2008 5:53 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Rand Fishkin, CEO, SEOmoz, Inc. is up first. Most the audience knows who SEOmoz is before coming to the conference. SEOmoz does a lot...

Posted on February 27, 2008 5:11 PM

"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with...

Posted on February 27, 2008 3:19 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Yahoo had to go, family emergency. So first up is... Phil McDonnell, Software Engineer, Google, Inc. is first up. Google uses web history,...

Posted on February 27, 2008 2:18 PM

Right now, underway is the SMX Search Bowl. Where you have Danny asking questions created by the Search Engine Land team to the various teams. The teams include Ask.com, Google, Microsoft, Yahoo and the SEM All Star team. Here are...

Posted on February 26, 2008 10:26 PM

When done right, pay-per-click (PPC) search ads can be a company's most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your...

Posted on February 26, 2008 8:47 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Mike McDonald, WebProNews Liana Evans, Director of Internet Marketing, KeyRelevance is first up. Blended results give you more opportunities in the search results. It creates an engagement opportunity. It creates...

Posted on February 26, 2008 8:23 PM

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase placement from the major search engines, including best practices...

Posted on February 26, 2008 7:33 PM

Session Summary You worked so hard over the years to build a respectable budget for paid search, and now the search engines themselves are pitching non-search ads at you or others are suggesting you try the latest ads on a...

Posted on February 26, 2008 7:22 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Matt McGee, SEO Manager, Marchex Found a hot spot for power and to comfortably blog a session. Plugged in and blogging in live mode. Chris Smith, Lead Search Strategist, NetConcepts...

Posted on February 26, 2008 6:57 PM

Moderated by Dana Todd, who is heavily involved with both Sitelab and their new venture, Newsforce. Congratulations are also due to Dana who just was reelected to the Board of Directors of SEMPO. The “SMX Boot Camp” series of sessions...

Posted on February 26, 2008 5:52 PM

Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types...

Posted on February 26, 2008 5:48 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Gregg Poulin, General Manager, Compete.com, Compete Inc. is up first. He starts off about the long tail and search is the quintessential long tail....

Posted on February 26, 2008 5:14 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land You and ask questions online via a special web page as the speakers give their presentations. Then in Q&A, the questions will be answered....

Posted on February 26, 2008 2:24 PM

SMX West is under two weeks away and we at the Search Engine Roundtable are excited to be a part of this new exciting conference. The conference has just over 50 sessions, and I am proud to say we hope...

Posted on February 15, 2008 10:35 AM

Guess what? There are seventeen days until SMX West to be held in Santa Clara, CA. And guess what else? I'm going to be attending, as is Barry! It's going to be great fun. Are you going to be there?...

Posted on February 8, 2008 10:02 AM

Yesterday was both a significant day for myself and the SEO/SEM/SMO community in Israel. For the first time, we held a public and organized Search Marketing event in Israel. For the first time, I hosted or moderated the event. Typically,...

Posted on February 6, 2008 5:47 AM

SphinnCon Israel has officially sold out today. In fact, we added 15 additional seats, increasing our capacity to 165 people from our original 150 people. I apologize to all those that did not get to come to the first ever...

Posted on January 29, 2008 1:40 PM

I would like to formally announce the first SphinnCon event, a "Low-Impact Networking Event" under the SMX brand and Sphinn brand named SphinnCon Israel. It is my hope that the small half day event will turn out to be a...

Posted on December 13, 2007 8:15 AM

Would you want to visit one of the most beautiful countries in the world while attending an esteemed SMX event? Barry will be in Israel on February 3, 2008, and he'd like to organize an event. If you're Israeli, would...

Posted on November 19, 2007 8:55 AM

A couple days ago, Forbes wrote Digg This Headline, For Google's Sake. The article basically describes how SEOs are using Digg to build links. I have described how that works with my article named The Power Of Digg In Link...

Posted on October 19, 2007 7:41 AM

The SMX Social NY 2007 conference is just about over, and our session coverage is now complete. You can read the complete nine-session coverage at our Search Marketing Expo 2007 New York Archives. Huge thank you's go out to Kim...

Posted on October 17, 2007 3:55 PM

Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you're credibility will be shot-and your...

Posted on October 17, 2007 3:40 PM

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer. Moderator: Danny...

Posted on October 17, 2007 11:42 AM

Before I copy and paste my liveblog from Notepad, I'm going to say that it rocked to meet Garrett and Josh because I admire them so. That is all. Now, here we go: Keynote Q&A: Joshua Schachter of del.icio.us &...

Posted on October 16, 2007 5:42 PM

Tuesday, October 16, 2007 SMX Social Media, NYC 10:40am-12:00pm Attracting visitors on social media sites involves using the right bait -- link bait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they'll link...

Posted on October 16, 2007 11:52 AM

The Search Marketing Expo, Social Media conference is tomorrow and Wednesday in Manhattan. We will be providing in-depth and full coverage. Tamar, Kim and I will be posting sessions. There is only one track comprising of: Social Media Marketing Essentials...

Posted on October 15, 2007 9:40 AM

After a long, heated and (probably) annoying fight, Danny would not allow coverage of the Give It Up! session at the Search Marketing Expo conference. So this is me blogging that you are not allowed to blog the Give It...

Posted on June 5, 2007 6:54 PM

Moderator: Jeffrey K. Rohrs, VP Agency & Search Marketing, ExactTarget Panelists: John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing James Colburn, Product Manager, Search Strategy & adCenter Go To Market, Microsoft Tom Leung, Product Manager, Google, Inc....

Posted on June 5, 2007 6:14 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Matt Cutts, Software Engineer, Google, Inc. Peter Linsley, Senior Product Manager for Search, Ask.com Tim Mayer, VP of Product Management, Yahoo Aaswath Raman, Program Manager, Live Search, Microsoft Q: What are you doing...

Posted on June 5, 2007 6:03 PM

Better Ways Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speaker: Alex Bennert, Director of Client Services, Beyond Ink Greg Boser, Search Engine Marketing Consultant, WebGuerrilla Jim Boykin, CEO, We Build Pages Christine Churchill, President, Key Relevance Todd Friesen, Director of...

Posted on June 5, 2007 6:01 PM

The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...

Posted on June 5, 2007 3:59 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Panelists: Anton E, Konikoff, Founder and CEO, Acronym Media Matt Greitzer, Director of Search Marketing, Avenue A|Razorfish Scott Greenberg, SVP, Advertising Services, Marchex T. J. Kelley, VP, Marketing, LookSmart Tom...

Posted on June 5, 2007 3:41 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Brad Geddes, Director of Search Engine Marketing, Local Launch Ben Perry, Ph.D., Paid Search Director, iProspect Matt Van Wagner, President, Find Me Faster Brad speaks first on dayparting/ad scheduling...

Posted on June 5, 2007 2:19 PM

Moderator: Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: Robert Ashby, Microsoft (formerly Director of Search @ Expedia) Peter Hershberg, Managing Partner, Reprise Media Misty Locke, President & Co-Founder, Range Online Media Chris Zaharias, Senior Vice President, Strategic...

Posted on June 5, 2007 12:44 PM

Seattle 2007" />Satya Nadella is a 15 year Microsoft veteran, and has recently become the VP of Micorsoft’s Search & Advertising Platform Group. There is a new secret search stealth project going on in San Jose? At the end...

Posted on June 4, 2007 9:14 PM

Personalized Search: Fear or Not? Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Matt Cutts, Software Engineer, Google, Inc. Michael Gray, Owner, Atlas Web Service Gord Hotchkiss, President and CEO, Enquiro Tim Mayer, VP of Product Management, Yahoo! Search Danny...

Posted on June 4, 2007 7:16 PM

SEO, Meet SMM Moderated by Danny Sullivan Presented by: Rand Fishkin, SEOmoz Cindy Krum, Blue Moon Works Inc. Todd Malicoat, Stuntdubl Neil Patel, ACS/Pronet Advertising Danny introduces the session. He mentions that while this is a relatively advanced conference, there...

Posted on June 4, 2007 5:13 PM

After missing the shuttle to the conference center from the hotel, I found two folks to share a cab with. A fellow from Shopping.com and a nice lady who is reported for Loren at Search Engine Journal. I went through...

Posted on June 4, 2007 12:02 PM

Danny Sullivan's new conference is coming this June 4th & 5th. This specific conference is named Search Marketing Expo Advanced 2007 and will be held in Seattle. Danny has an excellent post at Search Engine Land named 9 Reasons To...

Posted on April 24, 2007 7:03 AM