There is a small thread at WebmasterWorld with two advertisers complaining that their US based ads are not running as often as their UK based Microsoft adCenter campaigns. In short, the US campaigns they were running, in comparison to the...
There is a small thread at WebmasterWorld with two advertisers complaining that their US based ads are not running as often as their UK based Microsoft adCenter campaigns. In short, the US campaigns they were running, in comparison to the...
A new Microsoft adCenter Desktop Beta application is reportedly coming this November 6th. Microsoft adCenter Desktop Beta allows adCenter advertisers (ads on Bing) to manage their ads via a desktop application, as opposed to the web console. A WebmasterWorld thread...
Yesterday I wrote about a MediaPost report claiming Microsoft Bing will be the next search engine to try favicons and images in search ads. Google tested favicons in AdWords and so did Yahoo search ads. Google Japan even went large...
Yesterday, I had a quick chat with a Microsoft Bing webmaster representative, where I asked him several questions that have been recently buzzing around the webmaster community. One of those questions was, is MSNbot clicking on Bing adCenter ads? The...
A WebmasterWorld thread reports a search advertiser receiving an email from Microsoft's adCenter team about his ads not showing up in Bing. The email basically said that his site was reviewed by the QBR (Quality Based Ranking) team and they...
The New York TImes reports Microsoft has filed suit against Eric Lam, Gordon Lam and Melanie Suen, of Vancouver, British Columbia. The suit comes after a year of investigative work by Microsoft in tracking down reports of click fraud. According...
I spotted a member in a DigitalPoint Forums thread with a level of certainty that Microsoft will be announcing at adTech San Francisco today that they are opening up ContentAds (also may be known as PubCenter) as a public beta....
Microsoft has been beta testing adCenter Analytics since 2007, but yesterday, they announced they will be closing the tool down. They really didn't say why. All they said was, "The Microsoft adCenter Analytics team announced today the end of the...
It has now been a year since adCenterEU, the official Microsoft adCenter representative at WebmasterWorld, has posted at the forum. His last post can be found at a thread named Microsoft To Serve Ads On WSJ Digital Network where he...
Discovery in a Search Engine Watch Forums thread reports that Microsoft adCenter now gives advertisers the basic feature of allowing advertisers to plug in custom dates into the reporting engine. To see the custom date range option, go to the...
These are the days of cut backs. We've seen it at Yahoo and now we are hearing about it at Microsoft's adCenter team. adCenterRep posted a thread at DigitalPoint Forums announcing the support details for the Microsoft adCenter product/service. The...
Two days ago, we reported that adCenter has a new logo. It looks like Microsoft is not stopping there in terms of giving adCenter new enhancements. These include: Campaign Management: you can now pause/resume ads/keywords. There's more geo-targeting options, and...
If you visit adCenter's home page you will notice that Microsoft now has given adCenter a logo. The logo is a oval like blue symbol, next to a small "Microsoft Advertising," with a larger "adCenter" imprint below. Here is a...
The adCenter blog announced that they will be releasing an update prior to the holiday season. The update will include the following features to their search ad product, adCenter: Expanded your billing and payment optionsSimplified your campaign management experienceImproved the...
Numerous WebmasterWorld members are reporting that they have been invited to the Microsoft adCenter Desktop Beta. If you need any help with the Microsoft adCenter Desktop beta, adCenterRep has announced that there is a community forum for assistance. If you...
We have been tracking a Search Engine Watch Forums thread on feature requests for Microsoft adCenter Desktop Beta. That thread has just been updated by adCenterRep with a promise of new features. The new features coming soon to adCenter Desktop...
Yesterday we talked about how Yahoo is lacking a desktop editor for their search marketing platform. Today, there is a nice thread at Search Engine Watch Forums on the topic of improving the adCenter Editor Beta application. Search Engine Watch...
On the Microsoft adCenter blog, we're informed that there is a brand new "keyword research tool to help you more efficiently find keywords and plan campaigns in adCenter." The tool will provide suggested keywords, the ability to add keywords to...
Does Google have a tool for suggesting misspellings for your AdWords campaign? Nope! Instead, a Google rep, AdWordsPro Sarah, recommends someone else. Can you guess who? Well, in case you didn't read the subject of this blog post, it's Microsoft!...
Since the tide seems to be shifting and more and more advertisers are opting for Microsoft adCenter over Yahoo Search Marketing, I thought I share with you a recent adCenter related thread from WebmasterWorld. Let's say you wanted to track...
First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend. Then Google outpaced Overture. Overture was bought by Yahoo and Yahoo's Overture (now Panama) secured the second place in advertiser spend. Well, now, it seems like...
A Search Engine Watch Forums thread has a member complaining that after he signed up with Microsoft adCenter, he noticed his site was removed from the Live Search index. For those that do not know, adCenter is the search ad...
It seems like you can now request to join the pilot Microsoft ContentAds program as a publisher. Currently, there was really no public method to request to show Microsoft ContentAds, via the adCenter content network, on your site. But now,...
The Microsoft adCenter blog has announced that it has partnered with the Wall Street Journal for offering exclusive advertising content. We're pleased to announce that on Tuesday, January 29, 2008, Microsoft and The Wall Street Journal Digital Network reached an...
A WebmasterWorld member is disgruntled with Microsoft adCenter. Ever since his ads were optimized, adCenter stopped displaying them. He writes: I have been running some campaings for 2 months. When I started optimizing bids my ads stopped being shown on...
WebmasterWorld moderator, Receptional, says in a WebmasterWorld thread that Microsoft has invited him to participate in the adExcellence accreditation program in the UK. It seems like it was just launched, however we did expect an adExcellence UK launch in 2007...
Microsoft announced a new feature that advertisers can use make their search marketing ad management easier with Microsoft adCenter. The tool is an adCenter add-in for Excel. It will allow you to: Easily extract keywords from any website, just by...
A WebmasterWorld thread has a great run down of the frustration many search marketers have to deal with when it comes to advertising with Microsoft adCenter. The user interface within the advertising console clearly frustrates most search marketers. They say...
Search Engine Watch Forums member Discovery shares an email he received from Microsoft. In the email, there are a number of features that will enhance adCenter: Save time with fast and thorough editorial reviews for new ad groups. Create campaigns...
In June, Microsoft adCenter postponed maintenance, but it appears that it's about to happen. adCenterEU posted on WebmasterWorld, DigitalPoint Forums, and Search Engine Watch Forums about upcoming maintenance to be held on Saturday, July 14. adCenterEU writes: Microsoft adCenter will...
Last week, I reported that Microsoft adCenter was adding negative keywords on the campaign level. This maintenance would have occurred on Saturday, June 23. However, in WebmasterWorld, Search Engine Watch Forums, and DigitalPoint Forums adCenter411 updates the threads to inform...
As I reported yesterday, Microsoft adCenter is adding negative keywords to a campaign level. But a few questions remain. Barry reported on Search Engine Land that adCenter is upgrading more subscribers to the content network on June 28. Advertisers who...
According to reports posted in the Search Engine Roundtable Forums, Microsoft adCenter is expanding keyword management to the campaign level this Saturday. On Saturday, June 23, Microsoft adCenter will upgrade, expanding negative keyword management to the campaign level. This means...
As a result of some questions asked at SMX two weeks ago, the Microsoft adCenter team has clarified its position on trademarks. In a blog post on the adCenter blog, the adCenter team writes: With this policy advertisers are required...
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