Tracking Search Traffic Versus Content Traffic in Microsoft adCenter

Since the tide seems to be shifting and more and more advertisers are opting for Microsoft adCenter over Yahoo Search Marketing, I thought I share with you a recent adCenter related thread from WebmasterWorld.

Let's say you wanted to track your adCenter search traffic differently from your adCenter content network traffic. How do you do it? Well, in Google, it is easy. You just add {ifsearch:} and {ifcontent:} parameters to the URLs and it is done. With adCenter, it may not be that easy.

The official Microsoft representative, adCenterRep, said this cannot be done with Microsoft. Instead, you need to set up two different adGroups for each campaign. Let me quote you:

At this time, the only way to keep the data seperated is by having two adGroups. Although I have submitted your feedback and will have the developmental team review the idea.

May I suggest that you use the 'Give us Feedback' link from within your account requesting this as well?

So if you want this feature, login to adCenter and suggest it by clicking on "Give us Feedback."

Forum discussion at WebmasterWorld.