Microsoft adCenter Upgrades More Than Just Their Logo

Oct 29, 2008 • 9:58 am | comments (1) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Two days ago, we reported that adCenter has a new logo. It looks like Microsoft is not stopping there in terms of giving adCenter new enhancements. These include:

  • Campaign Management: you can now pause/resume ads/keywords. There's more geo-targeting options, and performance reporting has gotten enhanced.
  • Editorial Improvements: You'll know much sooner why your ad has not been approved and get inline notifications on exceeding limits imposed by the system.
  • User Management: You can now add more than one user!
  • Content Ads: In the US only, you can get keyword suggestions/performance estimates for Content Ads

Initial feedback is that this is good stuff, but many wonder when adCenter will catch up to AdWords.

Forum discussion continues at WebmasterWorld.

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