Microsoft Admits To Clicking On Their Own Search Ads

Aug 13, 2009 - 8:14 am 0 by
Filed Under Bing Search

Yesterday, I had a quick chat with a Microsoft Bing webmaster representative, where I asked him several questions that have been recently buzzing around the webmaster community.

One of those questions was, is MSNbot clicking on Bing adCenter ads? The answer, he said, was yes - they are. He was quick to explain that any of those clicks are not being charged to the advertiser.

Again, no advertiser should be charged for MSNBot clicking on their ads. They are all filtered out and have no chance of being charged to the advertiser.

That is great, right? Well, no. What about the analytical data that skews the numbers. If these bots are clicking on and indexing (I've seen examples of tracking URLs being indexed) then it can terribly skew your analytical data. Click through rates, impressions, conversion metrics and so on, will be all skewed. There were recent studies that showed Bing ads convert higher and drive a higher CTR. But honestly, if you have bots messing with data, and clicking on ads, that CTR value can be greatly skewed.

I asked Microsoft what they are going to do about this? I said, can't you go through your index, match up any adCenter URLs and replace them with maybe the landing page URL? I know that often won't solve the issue, but I want to hear solutions. Microsoft said they will get back to me on this issue.

Forum discussion continued at Bing Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google AdWords Pros Get Labeled In Google Forums