Entries from Search Engine Roundtable tagged with 'SEM'

Michael Gray writes an interesting post about that teaching advanced link building and PageRank will never die. In the article, he explains that everyone who learns about optimization techniques are at different levels; some are more advanced and may consider...

Posted on August 14, 2008 10:08 AM

There is an excellent paid only WebmasterWorld thread on the topic of why would the best SEOs decide to take on client work, as opposed to building out their own ideas and cashing in on those ideas. The rational is,...

Posted on August 5, 2008 8:57 AM

Shimon Sandler wrote a controversial post about the options available to sites who cannot actually make code changes to optimize their site. He explains that you can build links, and that's perfectly legitimate as it's called "off site optimization." The...

Posted on July 29, 2008 10:15 AM

The Google Webmaster Central blog announced that they recently rewrote an article about whether Google recommends SEOs. To summarize, the article says that there are benefits, but there are also things you should look out for in an SEO and...

Posted on July 1, 2008 9:35 AM

I have been tracking a very sensitive thread at High Rankings Forum for the past several days. The original thread creator is fairly cryptic in his details, due to privacy reasons, but I think I have a grasp of what...

Posted on May 28, 2008 8:35 AM

Over at Hobo SEO UK, Shaun Anderson wrote a really interesting "take me back to the early days" post about how established SEO and SEMs got started. He looks at many bloggers' very first posts and many have come a...

Posted on January 3, 2008 9:05 AM

Karl Ribas spotted a great find the other day: Wal-Mart is now offering Search Engine Marketing services at this sign-up link. The offering seems to be a $100 per month PPC service led by a Redmond Washington SEM agency. Forum...

Posted on December 28, 2007 9:19 AM

Matt McGee made a really cute 2007 search marketing quiz that you can take until later tonight. So far, I probably am the winner, but I challenge you to a duel. Here's a sample question: What color monkey is Rob...

Posted on December 28, 2007 9:09 AM

A Cre8asite Forums thread asks if a PPC company has the right not to hand over their client's keyword list for the PPC campaign they are running for the client. For example, ABCChairs.com hires XYZPPC Inc, to set up a...

Posted on November 13, 2007 6:46 AM

SEMPO is running a short in-house SEM survey to get more information about the "salary and structure of in-house marketing teams," according to their blog announcement. Why a survey? There's too much guesswork when it comes to in-house SEMs. Urban...

Posted on October 9, 2007 8:55 AM

Let's say you're ranking really well for a specific keyword. You also have a PPC campaign and your paid listings are on top. Is it too much? Should you curb your spending and focus on your organic links, since in...

Posted on October 5, 2007 9:58 AM

An article about lack of research into sales pitches has Cre8asite Forums members reeling. A new study by the Intelligent Business Group, a UK-based marketing think tank, provides a devastating critique of the performance of most advertising and marketing agencies...

Posted on August 29, 2007 9:49 AM

In response to an article by SEMPO about the ineffectiveness of in-house search engine marketing (caution, PDF link), Search Engine Watch members believe that SEMPO is off the mark. The article highlights obstacles that get in the way of efficient...

Posted on August 27, 2007 9:55 AM

SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...

Posted on August 21, 2007 5:45 PM

The other day I reported on several SEO glossaries at Search Engine Land. Over the weekend, a new WebmasterWorld thread began a group effort at building out a new SEO dictionary. The list is pretty impressive and is expected to...

Posted on July 30, 2007 7:27 AM

A WebmasterWorld thread asks if anyone is doing any dynamic price changes based on their search ads. For example, let's say you run two different ads, both pointing to the same product landing page. One ad might be targeting a...

Posted on July 20, 2007 7:49 AM

A Search Engine Watch Forums thread reports seeing the first ever Search Marketing commercial on CNBC. I am not sure if this is the first ever commercial on TV offering search marketing solutions, but I have personally never seen any...

Posted on July 10, 2007 7:16 AM

SES Latino 2007: Miami SEM Campaign and Project Management Monday, 1:45-3:15p -- Landscape and Tactics Track Moderator: Nacho Hernandez, Founder and CEO, iHispanic Marketing Group Speakers: Martin Gallone, Marketing Manager, MercadoLibre Frank Watson, Head Search Marketing, FXCM Alexi Huntley, Anthropologist/Marketing...

Posted on June 18, 2007 3:27 PM

A Threadwatch thread points to an Australian Search Marketing website that is seemingly indexing content from many SEO/SEM informational websites. Todd Mintz, who discovered this, says that this site is creating confusion as Google is indexing the content as if...

Posted on June 15, 2007 10:15 AM

As more and more companies acknowledge the importance of search engine optimization, they realize that having an in-house SEO is important. What should firms look for when they hire a full time SEO? A Search Engine Watch Forums thread discusses...

Posted on June 14, 2007 10:16 AM

An interesting Cre8asite Forums thread talks about an old topic on determining user intent based on search results, and then serving up a customize page to that user, based on his or her intent. G-Man asks, without "search engine data"...

Posted on June 7, 2007 7:04 AM

An excellent Memorial Day weekend Cre8asite Forums thread was started by a novice SEO that has the requirement of showing to her company, how SEO can impact their bottom line. She express that she is "missing something somewhere" because she...

Posted on May 28, 2007 6:46 AM

There is an excellent thread over at Search Engine Watch Forums that discusses how one Google AdWords advertiser is too busy these days to manage his account. He asks, what is the safest way to delegate those responsibilities to a...

Posted on May 15, 2007 6:46 AM

A Cre8asite Forums thread spots something I have never seen before. A search on google earth in Google brings up an AdWords ad in the sponsored results for someone using the Google AdSense Referral Program to make money. But the...

Posted on February 23, 2007 7:26 AM

JupiterResearch is running a survey named the Search Marketing Executive Survey. If you are a search marketer, it would be very helpful to the industry, if you participated in the survey. Already more than 1,000 marketers, consultants and agencies have...

Posted on February 6, 2007 8:16 AM

Kim Krause started a thread at Cre8asite Forums detailing that Cre8asite Forums has collected $1,600 to give to various SEO/SEM organizations. The money came from when they began adding ads to the site, almost a year ago. So how do...

Posted on December 27, 2006 7:06 AM

A fun debate is brewing at Search Engine Watch Forums on a controversial DMNews article by David Pasternack named Troubled times for SEO firms from yesterday. David has three points, all making a case for PPC being more challenging than...

Posted on October 25, 2006 7:33 AM

Moderated by Rebecca Lieb of ClickZ with presentations by Matt Bailey of SiteLogic and Shari Thurow of Grantastic Designs. First up is Shari who answered questions about usability and search. What is usability? Shows term highlighting in Google search...

Posted by Lee Odden on August 9, 2006 7:37 PM