Does Randomizing Content Help Search Rankings Or Hurt Rankings?

Nov 24, 2008 - 7:55 am 0 by

A Google Groups thread has a webmaster asking if it helps for him to rotate content on his site. He believes it might help for three reasons:

  1. Revised content will encourage GoogleBot to recrawl his pages more often.
  2. Revised content makes the pages look newer, which may help improve rankings.
  3. It can't hurt to do, so why not.

Are any of these reasons a valid reason to rotate content on a page? Nope. You really need to think if rotating content on a page refresh will help or hurt your conversions. GoogleBot is often smart enough to tell how much of the page's true content is changing versus a snippet of weather data, testimonials or so on.

Googler, JohnMu, said "the use of random testimonials most likely won't make or break your site." John then goes on to explain how certain ways this guy's site was built can be improved. But that doesn't touch on the heart of the question.

We discussed this twice before. Most recently in May 2007 with Does Rotating Content Hurt Your Search Engine Rankings? and a while back in September 2004 with Dynamic Content on Static URLs - Rotation of Content.

The potential to confuse your end user by not showing content on a refresh can be huge. So knowing what to rotate on refresh is very important.

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Previous Story: Is Microsoft Live Search Crawling More But Indexing Less?